Comparably-equipped, the Mark LT is about $4500 more than a 150 Lariat. For that, you get the name, and a lot of (IMHO) ugly bling. At least Cadillac gives their Tahoe a different front end, and a more luxurious interior. This reminds me of what these two companies did back in the 70's: Cadillac took the platform of a Chevy Nova, seriously upgraded it, and called it the Seville. Lincoln sees how well it's selling, so they take a Granada, slap a Mark IV grille on it, and call it the Versailles. The Seville fooled a lot of people; the Versailles fooled no one. You'd think Lincoln would learn from past mistakes....