Last year the thing was low or zero percent interest financing and boocoo rebates. This year, it's "Employee pricing"

Paying the same price basically, just taking money from the financial side and putting it into manufacturing side with zero interest, this year it's the opposite.

Not to mention dealers (of course not Jeff or Trunkmonkey) can take someone with a borderline FICO score and jack up their interest a few points and pocket the difference. So the few K hit taken now on the price will be made up for in the backend with the financing ....