Ford did not do too bad last month on truck sales they sold like 72,000 which is just off of last years total. Despite GMs sales promotion. Remember last year was a record year for F-series sales. Bit if GM continues this promotion which it looks like it will an Chrysler follows suit they might have to just follow. Car sales were up for Ford as well as GM an Chrysler. GMs big vehicles Suburban an Tahoe an the like were not selling before this promo but now are as polar has said. GM is a desperate company that had to make a desperate move an it paid off for them. But what happens when it ends the showrooms dry up an people say Ill just wait until they do it again. People will expect this forever. The whole issue is fuel prices which are up over $1.00 more then two years ago. This has really hurt the automakers. Like polar said some customers were better off with the older rebates then with this new program. But could you tell customers that. No they just thought they stole there vehicles from GM. So do your math when you are buying a vehicle. It might not to good of a deal then you thought.