This is a single vendor gathering for potential customers, not an event. Let's not kid ourselves, BD is doing it for the free advertising they get on their competitors (us) web site and for the customers it brings in. Next "event" they'll need to pay to advertise it here, just as a Ford dealer pays to advertise free lunch on the radio.... unless, of course, they agree to give out MotorHaven.com promotional flyers with coupons at their "event."