People are very loyal to Ford trucks. Ford has the highest loyalty to trucks of the big 3. Thats all I will ever have. My family has been pretty much Ford for like 50 yers plus. I just cant think of any Ford vehicle that has ever let us down. Ive had several Ford trucks and they have been outstanding. Big reason Im loyal.Look at Ford truck sales this year. The best ever in the 56 year history of the F-series. Do people love Ford trucks you bet they do.