Oh yes, the engineers need a bigger grill for more radiator. That's a real doozie. The smaller grills did just fine for V8s decades.
Beware of the customer that drinks the company cool aide.

Do the engineers have any more "logic" for huge grills?
Is it an arms race to a V16 1000 HP engine?

If people want speed and power, they should become F35 pilots.
They should definitely avoid driving stupid, with assistance from the car makers.

The cars ads even advocate in ads, passing on a blind curve on a hill or using the highway as a racetrack.