I think what Ford better be concerned with is the new V-6 diesel Dodge is coming out end of this year or next in the 1500. Dodge already a new a V-6 with better fuel economy in a 1500 than the EB. Even the 1500 4x4 Ram since 10 with a hemi gets 20 mpg.
I'm not all that about the EB. I want to see what 5 or 6 years & 150,000-200,000 miles of towing heavy loads etc. What will the EB show us. See not all new technology is all that great over time. Ford diesels show that point. Nobody has had more different diesels than Ford. They didn't change because they were to good.
Craig