That seems like a good price for the dealer item. There is a learning curve for the remote start system as my wife uses it all the time in this cold weather. When I go to use it which is not very offten, I have to think about it or ask her. Her process is just point it out the window and click. This is a feature that came on our 07 Edge that I probably wouldn't have ordered,but it is cool. Guess I'm getting soft in old age.