While Daimler no longer owns Dodge Ram, I guess they want to get back in to the profitable pickup market in their own way.

"The clown car car division of Daimler is unveiling a pickup concept at the Detroit Auto Show. Why?"
-Autoextremist.com

Smart to Reveal Pickup Concept at Detroit Show - MSN Autos

Forget the usual Japan-bashing on this site and the Ridgeline, how about some German-bashing.