I'm not surprised with that report at all. In my area the local Ford dealer sells mostly F150's. My salesman told me a couple days ago that they couldn't keep Ecoboots in stock. I test drove an '11 Ecoboost Lariat. Even though it took a while for the turbo's to kick in, I am very impressed that a stock truck can sit you back in the seat when you punch it.
I kind of wish I had waited one more year and got an Ecoboost myself.