That's brand loyalty for you. The 5.4 is a long stroke engine. Torque is the only thing going for it. The hemi giving up 10 ft lbs here, 20 ft lbs there in the lower end is not bad. If time proves it to be a durable engine that doesn't spit out spark plugs, have piston slap, or head gasket leaks it gets a thumbs up from me. You guys can do the 5.4 vs Hemi battle. When I'm done with my mild 383W, it's hunting season for v-10's and 6.0's.