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F-150 xlt
Anyone ever notice that when you see an F-150 on TV or in a mag that it's an XLT? Is there a chance that the XLT is Ford's favorite truck? Or is it an advertising strategy?
Tim |
they are showing a truck that appeals to the greatest % of the market...
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Yes XLT = most sales.
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Is the XLT the cheapest for them to mass produce or something due to parts on hand?
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No, just most popular due to content vs. price.
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I went from an XLT to a Lariat. My next one will be an XLT. Don't get me wrong, I like my Lariat, but I would be just as happy with my old XLT that got totaled by a dum-bass yakking on a cell phone.
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There were many years where xlt was the top of the line. Wasn't until @ 92/93 where Ford offered Eddie Bauer trim. Used to be if you wanted pwr windows/locks and a/c etc you had to got to a xlt. You could add those to a xl with the right pkg but not to many dealers had em.
Now, even 04+ you couldn't get the top end stereo in a XLT, or console shifter etc... |
the XLT appeals to the biggest percentage of the masses.
It shows the F-150 as being affordable...and still having the nice ammenities. A rather good marketing technique if you ask me. XLT is just the baseline F-150 that still has power window/locks...and about nothing else unless you pay the premium for it the XL is for those want/need the cheapest they can go It's sometimes cheaper to buy a different package (FX4, Lariat) to get better options, than it might be to build said XLT with those options...and that's assuming Ford will let you. Did you know the XLT cannot be ordered with Leather? at all, unless you add the FX2 optionI agree with Power Kid. The XLT used to be a very good package. Back when A/C was a luxury, and only rich folk had power windows...now, the XLT is the equivalent to a XL of yesteryear. Today, most people just want a vehicle with power conveniences...but still a "cheap" price. And today's XL is kinda a weird version of the Custom of the late 80's to early 90's. |
its the best affordable, all around mid trim level truck. its what most people buy. i think it has the most option differences available. gears, cabs, beds, exterior, interior. but yet still within a good price range.
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It's sometimes cheaper to buy a different package (FX4, Lariat) to get better options, than it might be to build said XLT with those options...and that's assuming Ford will let you. Did you know the XLT cannot be ordered with Leather? at all, unless you add the FX2 option Yea my biggest grype is no leather in the XLT! Man in my opinion options are what drive the price of trucks up and thus makes more profit for the manufacturers. You should be able to order it any way you want to like when the orginal Mustang came out. I am in the opinion to make the best part for what is used the most, The lowlyest truck should be able to order a leater seat if thats what they want, the things you use the most on a truck is the seats, gas pedal and brakes. Your truck can be a hunk of junk but if the seats are nice and comfortable you tend to ignore the other stuff because you actually enjoy riding in it. IT just like buying a computer they give you a nice big clear monitor because thats what you always look at and if the rest of the computer is a litttle slow you tend to overlook it because you can see good, |
XLT looks good and is cheap. If they had the Kingranch or platinum on there and had MSRP's then people would be put of because of the high price. Once they get them in the dealership then they might upgraded to a higher model.
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Consider this: If you are a consumer that wants the goods to do a job and some creature comforts for those times you aren't using it as a work truck, the XLT fills that spot perfectly. You can select the engine for your use, 4x4 or 4x2, and in different cabin styles. Personally, I think the monochrome painted '09 XLT with chrome pkg looks great. And when you price it against the upper trim levels like Platinum, it makes the XLT a more viable choice when minimizing price.
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Originally Posted by tylus
(Post 7426932)
the XLT appeals to the biggest percentage of the masses.
It shows the F-150 as being affordable...and still having the nice ammenities. A rather good marketing technique if you ask me. XLT is just the baseline F-150 that still has power window/locks...and about nothing else unless you pay the premium for it the XL is for those want/need the cheapest they can go It's sometimes cheaper to buy a different package (FX4, Lariat) to get better options, than it might be to build said XLT with those options...and that's assuming Ford will let you. Did you know the XLT cannot be ordered with Leather? at all, unless you add the FX2 optionI agree with Power Kid. The XLT used to be a very good package. Back when A/C was a luxury, and only rich folk had power windows...now, the XLT is the equivalent to a XL of yesteryear. Today, most people just want a vehicle with power conveniences...but still a "cheap" price. And today's XL is kinda a weird version of the Custom of the late 80's to early 90's. |
Originally Posted by Bsimmer3000
(Post 7622851)
XLT looks good and is cheap. If they had the Kingranch or platinum on there and had MSRP's then people would be put of because of the high price. Once they get them in the dealership then they might upgraded to a higher model.
Tim |
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