Definitely no coddling. And we wonder why when we find our trucks, they're all beat up and rusty. ;-) It looks like he's maybe lost his gas cap already. Just a little spillage. ;-)
That is a great pic of a new truck. It confirms some things I have discovered a while back. Please note the side mirrors, they are not the little chrome ones that the catalogs say are original, and look at the hubcaps, although they are dirty you can see they are painted not stainless.
About the gas cap: I have literature that says gas caps were black, but I was not sure if that was for F-350' and up or for all trucks. The vintage pics I have from Ford Truck Clues and dealer pics are not clear enough to show for sure. So is the gas cap missing or is it painted black??
Great pic though isn't it. I wish I had one of my truck when my grandfather had it and used it as a work truck on his dairy farm...
I'll bet right after WW2 people just became accustomed to wearing uniforms etc. I can remember that in the early 50's for sure. Even the Texaco guys had uniforms/hats etc.. And they weren't the only ones.
It was pretty common. It was the next step up in marketing I guess.
Oh I agree. People back then just had so much more motivation and discipline. And YES, they made sure they had a job. I've said this for a while, but if this country got into a true knock down drag out fight like WWII now, we'd fall apart at the seams.