Ram trucks brand to move into Class 8 territory?

powerstroke72 · #1 (**permalink**) 11-05-2009, 07:04 AM

I found this while browsing this morning. Seems that not only is Dodge going to separate its Ram trucks as their own brand and label, but that they are also strongly considering entering the Class 8 Heavy-Duty market to produce and market their own "18 wheeler" class of trucks.

Ram brand may enter heavy-duty 18-wheeler market — Autoblog

jimandmandy · #2 (**permalink**) 11-06-2009, 10:33 AM

Fiat Group already markets its IVECO line of trucks here, so a rebadge job of adding a rams head to some of them would be easy. Look at what Daimler did with the Sprinter, it wore Mercedes, Frieghtliner and Dodge badges.

Jim

92f150I6 · #3 (**permalink**) 11-09-2009, 11:21 PM

Quote:

Originally Posted by jimandmandy

Fiat Group already markets its IVECO line of trucks here, so a rebadge job of adding a rams head to some of them would be easy. Look at what Daimler did with the Sprinter, it wore Mercedes, Frieghtliner and Dodge badges.

Jim

Does dodge still ahve anything to do with freightliner or sterling? Or did that end with the Mercedes selling of Chrysler?

dkf · #4 (**permalink**) 11-10-2009, 05:58 PM

That truck in the pics is a lifted 3500 with 22.5s on it, nothing special. Theres enough heavy duty OTR companies IMO, don't need another.

tseekins · #5 (**permalink**) 11-16-2009, 03:43 PM

They better make proven reliability and quailty job #1 before venturing into other markets.

Tim