Ford Truck Enthusiasts, The Internet's Leading Ford Trucks Resource, F150
 

Go Back   Ford Truck Enthusiasts Forums > Diesel > 2003 - 2007 6.0L Power Stroke Diesel
New! Use your Facebook, Google, AIM & Yahoo accounts to securely log into this site, click logo to login  

2003 - 2007 6.0L Power Stroke Diesel SPONSORED BY:






Is F-150 Still King?
 
Reply
 
LinkBack Thread Tools Search this Thread
  #46 (permalink)  
Old 08-21-2009, 12:22 AM
KRDiesel's Avatar
KRDiesel KRDiesel is offline
New Mexico CHP LDR
2003 Ford F-250
 
Join Date: Oct 2005
Location: Los Alamos NM
Posts: 1,771
KRDiesel has a good reputation on FTE. KRDiesel has a good reputation on FTE.
Doing more research. It looks like this "new" oil is Primrose 791, Patented in 2003 btw.

Now Primrose does not make base stocks from what I can tell. It looks like the base stock is INEos, If I had to guess they are using Durasyn 148.

I know that DS148 is the base in a few real special lubes. Things that are lubed up here on the hill that can never have the oil changed.
__________________
Steve Cox-2003.25 F-250 CC 6.0 FX4 King Ranch
4" Turbo back-Spartan Phalanx- OMG tune
Ranch Hand Cattle Guard-Hollandia sunroof
K40 2000 Radar & Laser 48 Gal fuel tank-Pioneer AVIC-D3,3 amps,12' sub, DVD, TV in headrests
JOIN NEW MEXICO CHAPTER HERE!
Reply With Quote
  #47 (permalink)  
Old 08-21-2009, 08:53 AM
Kep4's Avatar
Kep4 Kep4 is offline
Jäger
 
Join Date: Jan 2005
Location: Kalifornia
Posts: 5,004
Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future Kep4 has a brilliant future
Quote:
Originally Posted by Beachbumcook View Post
What do you say.... will your oil pass the Beachbumcook 5,000 mile challenge?????
I'd be interested to see the results of this evaluation Jeff, if your challenge is accepted. I know you are very thorough in your testing of products and are not one to BS about things.
__________________
Russ
05 F250 Lariat CCSB 4X4 6.0 TorqShift manual T-case and hubs
Bilstein leveling coils/shocks, 35" Nitto A/Ts, ARB lockers, ARP studs, MBRP cat-back, Reunel front bumper, Warn 12K winch, coolant filter, Ravelco & Lojack
Towing an 07 Weekend Warrior FSC2800
So Cal FTE Chapter - Join *HERE*
Reply With Quote
  #48 (permalink)  
Old 08-21-2009, 10:03 AM
tex25025's Avatar
tex25025 tex25025 is offline
Post Fiend
 
Join Date: Oct 2005
Posts: 5,744
tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE.
Quote:
Originally Posted by Kep4 View Post
I'd be interested to see the results of this evaluation Jeff, if your challenge is accepted. I know you are very thorough in your testing of products and are not one to BS about things.
If it's as good as they claim it is, then it would be a no brainer to do it. There are a few things things that disturb me about how the company does their marketing. Now I do realize that they even have admitted that they aren't marketing people, but this would be even more reason why they should let people that have experience in the field handle things like this.

1. Information that I have gotten thru emails from this company, the test vehicles have always been 7.3s or in this case big rigs, but more often then not 7.3s, now I realize the statistics behind that, but you can't really hock something for the 6.0s, but yet have the test vehicle a 7.3 or any other vehicle. I can list products that have worked wonders on the 7.3, but have wreaked havoc on the 6.0.

2. I'm still a little sore with how KW was treated about the removal of the testimonial that was used with his name attached to it. While KW got the end result he had wanted, the means that it took to get there were less then glorious. No matter who was right or wrong, as a business there are some things you just don't do or say, that does alot to hurt ones image. This is coming from a small business owner who works in a field that is largely dominated by word of mouth as a make or break means of marketing.

3. Now this is directed at supertruck60 in particular as his apparent postings make me think he is a spammer more then anything else. He will take a turbo issue thread and because some of the touchy feely testimonials that they have about how their customers have noticed a benefit of using HSS for injector issues seemed to help with turbo operation and posts on the thread. First off I wouldn't use a customer's testimonial in that manner, because most of them are going be this logic: I did A, I noticed B, so therefore, A caused B". Now I could come up with an absurd scenerio that would follow that exact logic, but if people bought that example I gave then I would question their logic. Now he follows that type of MO on other types of threads as well and the connection is based on what customer's thought was going on, not what was tested to actually show what was going on. Now your product may have helped out the turbo that I don't know, but the "testing" that most people that do testimonials wouldn't by themselves be enough to make a claim like that. The evidence is anecdotal at best. But yet he still does that to get his one ad plug in a thread and it distracts the thread and in some instances prevented the OP from getting an answer, or atleast an answer that wasn't buried in people "damning" the ad that was posted. I have never used 5 Star Tuning, because they deal with gas engine tuning and yet how they approach posting on here has led me to recommend them to anyone that is looking for custom gas engine tunes. They help first, post ads later, in all honesty, I haven't actually seen them post an ad like y'all do yet, but I don't follow the gas engine forums, so I can't comment on what they do there.

I've gotten 3 PMs from people that support your product on here(although they tend not to post anymore due to the hoop-la these threads create) that think your company "lacks"(their word not mine) good marketing and you have your staunches supporter on this thread here that says he thinks your marketing could use some work.

Rather or not your product is as good as you think it is, your going to lose quite a few people through the marketing of that product. Plus you need someone that can handle the hard questions on here, there will be times when you won't be able to do what you are doing now. I've notice that happen to a few threads that it was just supertruck60 posting one time in the thread nothing but an ad and then leaving.

If you want to sway people over to your end and make it easier to reach people, you are going to need to change your marketing method. It isn't as good as you evidently think that it is and considering you already admitted lacking marketing know-how(my word not yours), if you don't think highly of my assessment of the situation, take into consideration what people say that are fans of your product, but still think your delivering it in the wrong manner or that you could use work in delivery your message across.


I would worry about this irrelevant to the fact that you may or may not have a product that does what it is claimed to do.
__________________
'06 6.0L Turbo Diesel King Ranch DRW 4.30 Gears
Spartan Stage 1 Towing Injectors
Spartan 64mm Non-VGT Turbo
Fluidampner
Headstuds
Beta Spartan Phalanx
Fuel Regulated Return
FASS 150/180
Suncoast Heavy Duty Torqshift Rebuild
5" Straight-Piped MBRP Exhaust
Tranny, EGT, Boost, and Fuel PSI C2 Gauges
Water Temp, Oil PSI, Volts Antique Beige Gauges
Reply With Quote
  #49 (permalink)  
Old 08-21-2009, 07:49 PM
Beachbumcook's Avatar
Beachbumcook Beachbumcook is offline
Got Diesel?
 
Join Date: Jan 2004
Posts: 3,879
Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE.
Quote:
Originally Posted by Kep4 View Post
I'd be interested to see the results of this evaluation Jeff, if your challenge is accepted. I know you are very thorough in your testing of products and are not one to BS about things.
Yep... real simple... have them put their money where their mouth is!!!

Right on their website they have the following sentence below a photo of this so called great oil.... "Blue Diamond is a fully formulated CI-4 Plus/SL universal motor oil."

What a joke... don't they know that the latest and newest API oil certification for diesel motors is CJ4!!!!!

Oil industry research has clearly documented that CJ4 rated oils perform BETTER than CI4 and CI4+ rated oils... accross the board. As well, this "super-duper" oil can not even be used in the newer diesels with DPF's installed (hense the reason for CJ4 rated oils). Old technology, old outdated marketing tactics... and I am the one taking the risk by using their oil in my motor!!!

Even though I would prefer to not use their old spec CI4+ oil... I will as they claim that it will go for 100,000 miles... which I doubt!!!

By the way, I run a Racor by-pass oil filter (OEM designed and the same company that is the OEM supplier to Ford).... so I am confident that my by-pass system is just as good (maybe better) than theirs.

I am confident that my Rotella-Syn, 5W-40 (CJ4) oil will outperform their oil hands down!!!!

So Chris and Lubrication Specialties.... you going to take me up and put $5,000 in escrow for the "Beachbumcook oil challange"????

I am calling you out.... you listening?????
__________________
03 Excursion 6.0L PSD
Magnafine P/S Fluid Filter
Racor By-Pass Oil Filter System
Dieselsite Coolant Filter
Bilstein Shocks/Rancho Steering Stabilizer
Fumoto Oil Drain Valve
BriteBox Headlight Module
Marinco AC Block Heater Plug
24" Wiper Blades
Window Screen - Radiator Bug Shield
Pioneer Airware XM Radio
Reply With Quote
  #50 (permalink)  
Old 08-21-2009, 08:34 PM
slowmans slowmans is offline
Posting Guru
 
Join Date: Jan 2006
Posts: 1,192
slowmans is starting off with a positive reputation.
Beach, your picking on a sponsor.....this thread will be locked soon!

found some more opinions....:http://www.thedieselgarage.com/forum...ot+shot+secret
__________________
2006 F350 LARIAT 6.0 SUPERCAB 4X4 FX4
4"MBRP T-409 TURBO BACK COOL DUALS
EDELBROCK PERFORMER IAS SHOCKS
ACCUFAB POLISHED INTAKE ELBOW
KITTY IS AT THE VET!!!
305/65/18 BFG ALL-TERRAINS
DRINKING B-5 REGULARLY
08' REAR DIFF. COVER
Reply With Quote
  #51 (permalink)  
Old 08-21-2009, 10:01 PM
Beachbumcook's Avatar
Beachbumcook Beachbumcook is offline
Got Diesel?
 
Join Date: Jan 2004
Posts: 3,879
Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE.
Quote:
Originally Posted by slowmans View Post
Beach, your picking on a sponsor.....this thread will be locked soon!

found some more opinions....:http://www.thedieselgarage.com/forum...ot+shot+secret
Lubrication Specialties is making claims that I (and others) think are far-fetching and just more SPAM. Supertruck60 starts threads "hawking" their products... which I think is wrong (to the extent that they do it and FTE allows it).

I would hope that the spirited debate and the "challange" would be viewed and encouraged to allow companies that maike certain cliams to have their products analyized and tested by actual users and not just blanket claims of how great their stuff is.

To silence those on this forum and not stop the "hawking" of sponsor products is a sure way to get fewer users of this site... becuase then it just becomes one big classified ad with no real debate.

I have used no profanity, have made no personal attacks... just announcing that I will put my Rotella-Syn 5W-40 oil up against theirs (plain and simple)!!!! Convince me... and I think that others may follow suit.
__________________
03 Excursion 6.0L PSD
Magnafine P/S Fluid Filter
Racor By-Pass Oil Filter System
Dieselsite Coolant Filter
Bilstein Shocks/Rancho Steering Stabilizer
Fumoto Oil Drain Valve
BriteBox Headlight Module
Marinco AC Block Heater Plug
24" Wiper Blades
Window Screen - Radiator Bug Shield
Pioneer Airware XM Radio
Reply With Quote
  #52 (permalink)  
Old 08-22-2009, 07:58 AM
slowmans slowmans is offline
Posting Guru
 
Join Date: Jan 2006
Posts: 1,192
slowmans is starting off with a positive reputation.
Quote:
Originally Posted by Beachbumcook View Post
Lubrication Specialties is making claims that I (and others) think are far-fetching and just more SPAM. Supertruck60 starts threads "hawking" their products... which I think is wrong (to the extent that they do it and FTE allows it).

I would hope that the spirited debate and the "challange" would be viewed and encouraged to allow companies that maike certain cliams to have their products analyized and tested by actual users and not just blanket claims of how great their stuff is.

To silence those on this forum and not stop the "hawking" of sponsor products is a sure way to get fewer users of this site... becuase then it just becomes one big classified ad with no real debate.

I have used no profanity, have made no personal attacks... just announcing that I will put my Rotella-Syn 5W-40 oil up against theirs (plain and simple)!!!! Convince me... and I think that others may follow suit.
I was just yankin your chain, I feel the same way as you!!! Its pretty lame the threads they start and the threads they jump in on when they shouldnt be. Hopefully they will accept the chalenge , I would love to see the results!
__________________
2006 F350 LARIAT 6.0 SUPERCAB 4X4 FX4
4"MBRP T-409 TURBO BACK COOL DUALS
EDELBROCK PERFORMER IAS SHOCKS
ACCUFAB POLISHED INTAKE ELBOW
KITTY IS AT THE VET!!!
305/65/18 BFG ALL-TERRAINS
DRINKING B-5 REGULARLY
08' REAR DIFF. COVER
Reply With Quote
  #53 (permalink)  
Old 08-22-2009, 09:03 AM
Beachbumcook's Avatar
Beachbumcook Beachbumcook is offline
Got Diesel?
 
Join Date: Jan 2004
Posts: 3,879
Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE. Beachbumcook has a great reputation on FTE.
Quote:
Originally Posted by slowmans View Post
I was just yankin your chain, I feel the same way as you!!! Its pretty lame the threads they start and the threads they jump in on when they shouldnt be. Hopefully they will accept the chalenge , I would love to see the results!
I know you were... but others that read this thread or Lubrication Specialties may get their panties in a wad and complain (easier to try and shut me up than except my challange).

I am due this weekend for an oil change... so come on Lubrication Specialties..... what do you say???

Are we going to challange each other..... your "Super-Duper 100,000 mile" oil versus my off the shelf Rotella-Syn 5W-40 from Walmart in my truck.... what's 5,000 miles and $5,000 amoung friends????

Chris and Supertruck... are you out there????

__________________
03 Excursion 6.0L PSD
Magnafine P/S Fluid Filter
Racor By-Pass Oil Filter System
Dieselsite Coolant Filter
Bilstein Shocks/Rancho Steering Stabilizer
Fumoto Oil Drain Valve
BriteBox Headlight Module
Marinco AC Block Heater Plug
24" Wiper Blades
Window Screen - Radiator Bug Shield
Pioneer Airware XM Radio
Reply With Quote
  #54 (permalink)  
Old 08-22-2009, 09:56 AM
tex25025's Avatar
tex25025 tex25025 is offline
Post Fiend
 
Join Date: Oct 2005
Posts: 5,744
tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE.
Quote:
Originally Posted by Beachbumcook View Post
I know you were... but others that read this thread or Lubrication Specialties may get their panties in a wad and complain (easier to try and shut me up than except my challange).
This truly is one of those "damned if you do, damned if you don't" type of situations.

If there is no acceptance beit due to you being "asked" to tone it down either by moderators and/or this particular sponsor or just by being ignored then that does create some doubt to the some people. Rather logical or illogical perceptions do matter rather or not they are based off of logic or not.

If they do accept and lose, then there is some lose in "face" atleast with this particular product and they have to go back and try to make it better(if they can).

However, if they win it pays off big time. It will shut critics up(unless something else comes out of the woodwork) and it will probably be the best thing in marketing that they could have done(couldn't actually get much worse then what they do at this point though, so really it can only get better for them).

I don't know though, from what I've seen their typical MO is to let things die down for a bit and then come back. Rather or not that's intentional or just how it works out for them I don't know, but that is the appearance that is given off.

Like I said, it's one of those situations. It will actually do more harm for them in the critics eyes(and keep this from going away) if they don't accept it then if they do. I'm inclined to say that they won't, but I could be pleasantly surprised.

However, I will also add this caveat if the challenge is accepted and they do prevail, still please change how you "market" the product that'll still get on people's nerves.
__________________
'06 6.0L Turbo Diesel King Ranch DRW 4.30 Gears
Spartan Stage 1 Towing Injectors
Spartan 64mm Non-VGT Turbo
Fluidampner
Headstuds
Beta Spartan Phalanx
Fuel Regulated Return
FASS 150/180
Suncoast Heavy Duty Torqshift Rebuild
5" Straight-Piped MBRP Exhaust
Tranny, EGT, Boost, and Fuel PSI C2 Gauges
Water Temp, Oil PSI, Volts Antique Beige Gauges
Reply With Quote
  #55 (permalink)  
Old 08-22-2009, 05:11 PM
sglaine's Avatar
sglaine sglaine is offline
Crusher of B/S artist
2000 Ford F-350
 
Join Date: Feb 2004
Location: Where Critters Are Free
Posts: 31,112
sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future
You know I have been reading this thread for 2 days now and not have said a word.

In my opinion to go a 100k before doing an oil change is nuts in my book and I think other would agree with me on this..

We do not need to disrespect the vendors or anyone of this site..Need just need to use our common sense and go with our gut feeling..


I can tell you from being a Fleet owner of small and large Trucks and cars..

Syn oil you can get more miles and have great benefits from the stuff..

But use common sense and if someone tries to sell you a bill of goods just say ..Put your money where it counts..

Show me proof that they will take responsibility for if the motor blows..


My personal opinion for a 100k oil change...I think we or must of us know the oil break down and can do the math..

Please respect everyone here to make this a great site and thank you very much
__________________
00 F350 4x4 Power Stroke 6spd drw rack body 4.10

Master Slacker #12

Leader of the New Hampshire Chapter.. Come And Join - CLICK HERE
Reply With Quote
  #56 (permalink)  
Old 08-22-2009, 06:44 PM
tex25025's Avatar
tex25025 tex25025 is offline
Post Fiend
 
Join Date: Oct 2005
Posts: 5,744
tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE. tex25025 has a great reputation on FTE.
Quote:
Originally Posted by sglaine View Post
We do not need to disrespect the vendors or anyone of this site..Need just need to use our common sense and go with our gut feeling..


Please respect everyone here to make this a great site and thank you very much

This has actually been one of the more restrained threads along the subject. I think it's because there are some that just steer away from the topic.

There just really needs to be something that puts this all to bed once and for all.
__________________
'06 6.0L Turbo Diesel King Ranch DRW 4.30 Gears
Spartan Stage 1 Towing Injectors
Spartan 64mm Non-VGT Turbo
Fluidampner
Headstuds
Beta Spartan Phalanx
Fuel Regulated Return
FASS 150/180
Suncoast Heavy Duty Torqshift Rebuild
5" Straight-Piped MBRP Exhaust
Tranny, EGT, Boost, and Fuel PSI C2 Gauges
Water Temp, Oil PSI, Volts Antique Beige Gauges
Reply With Quote
  #57 (permalink)  
Old 08-22-2009, 06:52 PM
D8chumley's Avatar
D8chumley D8chumley is offline
Resident Smarta$$
2004 Ford F-250
 
Join Date: Aug 2006
Location: Oaks,PA
Posts: 1,805
D8chumley is gaining momentum as a positive member of FTE. D8chumley is gaining momentum as a positive member of FTE.
Quote:
There just really needs to be something that puts this all to bed once and for all.
Quote:
the "Beachbumcook oil challange"
I agree.
__________________
'04 F250 KingRanch CC FX4 6.0 swb "BIG D"
Tim
GO FLYERS!
Originally Posted by hubler13f
When congress refuses to provide soldiers with the equipment to complete the mission. S.T.E.A.L. Sudden Transfer Of Equipment to an Alternate Location
Reply With Quote
  #58 (permalink)  
Old 08-22-2009, 06:56 PM
sglaine's Avatar
sglaine sglaine is offline
Crusher of B/S artist
2000 Ford F-350
 
Join Date: Feb 2004
Location: Where Critters Are Free
Posts: 31,112
sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future sglaine has a brilliant future
Quote:
Originally Posted by tex25025 View Post
This has actually been one of the more restrained threads along the subject.

I know and I have been here for 5 years...LOL...


Please read what I have said and take it from there..


What I am getting at is that I see BS in this thread and does that mean my opinion is correct? No.

But the respect that I have seen towards a someone that pays money to this site...and Helps keeps the site going for us is not right on some of the members
__________________
00 F350 4x4 Power Stroke 6spd drw rack body 4.10

Master Slacker #12

Leader of the New Hampshire Chapter.. Come And Join - CLICK HERE
Reply With Quote
  #59 (permalink)  
Old 08-22-2009, 07:03 PM
slowmans slowmans is offline
Posting Guru
 
Join Date: Jan 2006
Posts: 1,192
slowmans is starting off with a positive reputation.
Quote:
Originally Posted by sglaine View Post
I know and I have been here for 5 years...LOL...


Please read what I have said and take it from there..


What I am getting at is that I see BS in this thread and does that mean my opinion is correct? No.

But the respect that I have seen towards a someone that pays money to this site...and Helps keeps the site going for us is not right on some of the members
but its not right for members to be mislead and hosed either, especially from a sponsor!!
__________________
2006 F350 LARIAT 6.0 SUPERCAB 4X4 FX4
4"MBRP T-409 TURBO BACK COOL DUALS
EDELBROCK PERFORMER IAS SHOCKS
ACCUFAB POLISHED INTAKE ELBOW
KITTY IS AT THE VET!!!
305/65/18 BFG ALL-TERRAINS
DRINKING B-5 REGULARLY
08' REAR DIFF. COVER
Reply With Quote
  #60 (permalink)  
Old 08-22-2009, 07:18 PM
SteveBricks's Avatar
SteveBricks SteveBricks is offline
SoCal Chapter LDR
2006 Ford F-250
My Garage
 
Join Date: Aug 2007
Location: Lakewood, Ca
Posts: 27,138
SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation SteveBricks has a superb reputation
Beach put his 'counter challenge' out there.....I think we should leave this be and wait to see what happens.
__________________
NHRDA #4698

SoCal FTE
Join our Chapter *HERE*
9/21/54 - 9/25/09
Reply With Quote
Reply

Tags
2005 , 40 , 5w , 60 , 73 , change , f350 , ford , loss , miles , oil , power , rotella , strok , time , truck , viscosity

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT -5. The time now is 05:57 AM.

Guidelines - Contact Us - Ford Truck Enthusiasts - Archive - Top

Powered by: vBulletin | Copyright ©2000 - 2009, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.2.0 RC7 ©2008, Crawlability, Inc.
Copyright © 1997-2008 Internet Brands, Inc.
Advertising - Terms of Use - Privacy Policy - Jobs
This forum is owned and operated by Internet Brands, Inc., a Delaware corporation. It is not authorized or endorsed by the Ford Motor Company and is not affiliated with the Ford Motor Company or its related companies in any way. FordŽ is a registered trademark of the Ford Motor Company.