One thing we don't ever think about is all the hundreds of people who are just browsing the forum researching and comparing new or late model trucks to purchase. They havn't registered an FTE account and they aren't necessarily Ford owners. Future Ford owners, maybe. They havn't made a truck buying decision yet, still making up their mind. They see an ad for the competitor's equivalent of the Ford they were checking out here, click the link and follow it. It must pay off frequently enough, or they wouldn't do it. And if FTE gets paid by Google per click, then why should we care? Click on a Chevy ad once in a while and help pull your weight around here.