When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
i don't doubt that Danaher owns all of those outfits, but they still probably make different products. Fluke aims for one market segment and Craftsman a different one.
Fluke has been big in the electronics industry for years. These are folks who use meters daily and often. They are willing to pay top buck -- just like the auto techs who go with Snap On.
Craftsman stuff is generally aimed at DIY -- and it's generally cheaper. Might be fine for less frequent use.
That's how things were when I retired in 06. If Danaher is cheapening any part of the Fluke line now, they are risking their main market.