I've done my fair share of bicycling - and the first thing I learned was keep it LIGHT!
Not keep it lighted....
That thing must be a mother bear to pedal.
Each society around the world has priorities in design, so it seems to me. What is cool in one area is different in another, for instance:
In the USA it is driven by speed, and power - BRUTISH if it needs be.
In Italy, automotive design is a form of art.
In Germany a combination of functionality and cutting edge design with a certain "NICENESS" blended in.
FRANCE? "It moves - so this is GREAT!"

Great Britain tends towards opulence within the means available.
What THAT is (dekotora) I really have no idea...
Excess expressed in an entirely new way.