Hey Everyone new member, I was wondering is there any type of percentage you would use with the msrp to get a ball park what the truck should cost and where to begin negotiations.

For example with a dodge it msrp x 18% usually gives you where to start negotiating I think gm is .88% I have not discovered if there is one for ford.

Thanks for the assistance.

 

hi joe

If i was buying new, I'd try to pay close to invoice . The dealer will get areound 3% holdback

 

This used to be the case, but there's no single percentage you can use with F-150s at this point. The margin for base XLs is lower than the margin on, say, an H-D edition.

Your best bet (I think) is to go to the Ford web site, run the Build and Price application for the truck you want, then search dealer inventory for it among your nearby dealers. Once you find something, copy the options from the window sticker you can display from the Ford web site, then price that at one of the sites which offer invoice pricing (I think that edmunds.com does this, could be wrong). Then you have some idea of the dealer's starting point. Factor in the current rebates for your zip code and you have some idea what you might reach.

Or...simplify your life. Buy 50 shares of Ford stock. Contact Ford investor relations and get an X-plan PIN. Take PIN to dealer and get the invoice price minus a bit, plus any current rebates. A good salesman will try to sell you add-ons, don't buy them. Then sell the 50 shares of Ford stock. Figure the loss due to commissions as a cost of negotiation, but remember it's tax deductible. Or keep the stock until it's time for your next purchase.

You could also try to get an X-Plan PIN in the thread for that.

Unless you haggle for a living, X-Plan is the way to go. YMMV.

Hank Murphy
2008 F-150 XL