Advance auto has the OEM Motorcraft for $19.99.

 

What's wrong with the FRAM I just put one in for like 13.00 and it fits nice and snug.

 

at 200 bucks an hour labor rate it costs 5 dollars for the guy to stand up and sit back down, 10 dollars to go to the back and pick it up, and 7 dollars for union fees. the rest, is the cost of the filter.

 

Their AIR filters aren't bad, I use them myself.
Their oil filters do NOT have as much paper filtering media as other similarly priced filters. You can buy MotorCraft oil Filters for $3.38 or so all day long from wal-mart. The Plain Fram filters cost at least that much, the Tough Gards cost more, the high mileage cost even more, and the extended protection is a rip off, and I don't think any of them are better than the motorcrafts.

 

Get a re-usebale dry filter. Don't waste money on a paper filter you throw away every 10-20K.