Oil Change + Tire Rotation Price.
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How is it that...
...some car and truck dealers can offer lifetime oil changes and tire rotation and they don't seem to be failing at a higher rate than those who charge for those services?
That's because they get it, they understand the principle of customer service...they've figured out that this small gesture (what's it cost 'em really, $10-15 plus the time?) keeps the customer coming back, generates good will, and then if they do find something wrong, there's a greater likelyhood the customer will have the work done there. And when treated right by a dealer, a customer is not as likely to use price as the only consideration when making the next deal or recommending "their dealer" to someone else. The kind of advertising "bought" with this approach is priceless.
I know this all sounds old fashioned, but when practiced properly, it works.
That's because they get it, they understand the principle of customer service...they've figured out that this small gesture (what's it cost 'em really, $10-15 plus the time?) keeps the customer coming back, generates good will, and then if they do find something wrong, there's a greater likelyhood the customer will have the work done there. And when treated right by a dealer, a customer is not as likely to use price as the only consideration when making the next deal or recommending "their dealer" to someone else. The kind of advertising "bought" with this approach is priceless.
I know this all sounds old fashioned, but when practiced properly, it works.
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My problem with it is she gets sent book of service coupons for this dealer. In there was a coupon for a oil, lube, filter, and rotation for $39.99. The fine print says up to 5 qts oil plus labor. So they charge 40$ for 5 quarts of oil? Her escape takes six quarts and she got charged $3 for the extra quart. The rest was labor. In Massachusetts is is illegal for shops to charge to dispose of waste oil.
That was my point......$60.11 is a joke.
That was my point......$60.11 is a joke.
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For a dealership it sounds about right, plus I know where I work at, we just received notice from our oil distributor that prices were going to be going up and that the boss said he's going to have to unfortunately make an adjustment for it. Normally I'd say $40-$45 is probably about going rate to get good service and it only pays .3 - .5 to the tech performing it.
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When I sold cars for a local dealership, every so many customers we would charge and extra $320 or so telling them it was for the predelivery detailing or some other mumbo jumbo and give them a coupon book like that if they howled too loud. The $320 wasnt even for any detail service it was just to nickel and dime.
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