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SCOTTSDALE, Ariz. - Taser International Inc.'s newest weapons for the public will come in leopard print and fit in a holster embedded with an MP3 player, the stun gun maker said Monday.
Taser wants to make it easy for people to integrate its C2 "personal protector" stun guns into their lives, company spokesman Peter Holran said.
"If people buy the C2 Taser and leave it in a drawer or under a shelf, it does them no good when they need it," Holran said.
The Taser C2, which shoots two electrically charged darts with the same shocking power as the police version, was launched last year. It previously came in four colours - silver, black, blue and pink. The company said Monday that it would also make the guns available in leopard print, "fashion" pink, and "red-hot" red.
"Women want whatever they're carrying - from a lipstick case to their eyeglass case to their Taser - to look nice and be something they won't mind if it falls out of their purse," Holran said.
The Taser MPH (Music Player Holster) will hold 1 gigabyte of music, enough to allow wearers to listen to a variety of songs while carrying a stun gun on their hip.
Holran said the company didn't do any extensive marketing to see what their customers wanted. The new products are largely a result of the manufacturer responding to customer suggestions, he said.
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