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Pull the trim piece off, there are screws under there or was it a plastic tab...anyway easy to do. The trim has a bunch of clips holding it, takes a little effort to pull off. Pull the ash tray out so you can get a hold of it.
I think your talking about the trim around the radio. The ashtray cupholder is below that piece of trim. Looks like the whole slide assembly has to come out as a unit.
The trim is one piece and that is how you get to the cup holder ash tray. I took mine out and sprayed with some silicone to stop it from rattling. It comes out as one unit which can then be taken apart. Do a search on radio removal, there are some pics on here showing better detail.