Re-birth of the Ford Ranger
#31
Actually, a leak out of Detroit awhile back, had the 09 redesigned ranger with a V-8 option. I still believe we may see a new ranger/F-100 in the future, it's hard to believe there is no market for a compact p/u with gas at 3.00 a gallon. Every other vehicle on the road around here is a ranger, just doesn't make sense.
#32
Originally Posted by wendell borror
...it's hard to believe there is no market for a compact p/u with gas at 3.00 a gallon. Every other vehicle on the road around here is a ranger, just doesn't make sense.
Who on the Board of Directors at Ford made the decision to let the Ranger (more specifically, the small pickup truck platform) go by the wayside? The decision doesn't make any sense to me at all.
Ford would try to have us believe that for several years now it has experienced a consistent decline in Ranger sales, which must be due to a decline in market demand for a small pickup truck. WRONG!
What Ford should really be saying is: we virtually ignored the Ranger for the last 10 years. No re-design, no true upgrades, no money budgeted to advertising, nothing. As a consequence, we are losing prospective customers on a daily basis to the likes of Chevy and Toyota.
#34
That saved the mustang in the early 90's, people started writing letters to save the mustang after it was rumored ford was going to drop it because of slow sales. We now have the best stang since 1970. Lets keep our gas guzzling F-150 and super duty and drop the gas sipping ranger cause there's no market for it with gas at 3 bucks a gallon, "yeah", that makes since. A redesign and crewcab would put ranger right back on top, why won't ford do it, have they lost thier minds??????
#35
#36
Whats so off-road friendly about a taco, I wheel with them all the time. They do no better if as good as my ranger or any other off-road truck that wheel with us. Believe it or not, they even break and get stuck once in awhile, maybe toyota isn't hand built by God after all. I don't think God would create something that ugly, only man hee hee !!!!
#37
Originally Posted by Rockledge
What Ford should really be saying is: we virtually ignored the Ranger for the last 10 years. No re-design, no true upgrades, no money budgeted to advertising, nothing. As a consequence, we are losing prospective customers on a daily basis to the likes of Chevy and Toyota.
Why doesn't Ford bring in the versions from Mexico? A better question is why didn't they design it for the US market? The trucks sold in Mexico will not meet US Government safety standards, and EPA regulations. Take a good look at one. No emissions equipment, zero safety features. The air in Mexico City is the worst in the world. Why? Because Mexico has no air quality management. Mexico also has no laws governing safety of vehicles, nada. It would cost Ford millions to bring the truck here, because everything emissions and safety related would have to be added to meet the stringent US laws. What they shoulda done is designed it for the US market, and then made changes for export. Ford did the same thing with the Crown Vic. I looked at a Mexican CV in the late 1990's. It looked like a 1955 Ford under the hood. No airbags, no computer, zero emissions stuff, it was carbed, and...it didn't even have a heater!
Last edited by NumberDummy; 08-04-2007 at 03:56 PM.
#38
I don't think R&D is the problem, thier building enough redesigned rangers all over the world from Austraila to S.Africa, Thailand to Europe. There must be some other under lying reason besides emissions. I'm not buying that there's no market for the compact p/u anymore. India is fixing to import a compact p/u to the U.S, a sturdy little truck that will come in 2 wheel or 4 wheel drive, single, xtra or crewcab and sell for a decent price. A bare bones rugged compact p/u for a good price, what a concept and all versions will be powered by a 4 cylinder diesel, auto or manual trans. Lets see how well this little truck does, so we can see just how silly ford is at this point in thier self destruction.
#39
Geez, won't there always be a market for a simple, tough small pick-up? I don't understand it. Instead of seeing the declining sales as a reason to bail on it, Ford should see the Ranger as an opportunity -- Ford has the only compact p/u left on the market. That has got to mean something. Doesn't it benefit Ford's CAFE numbers when they sell a 2.3L Ranger with 29mpg highway? Real truck people know the value of the Ranger. Ford just needs to know what it's got before it's gone.
#40
CAFE does not apply to light trucks unfortunately. Maybe they can't build the thing in the USA because of labor costs and while there is demand its is not a high enough demand compared to other products with the plants Ford has left. Of course maybe we are all trying to think of rational reasons for what is going on when the bottom line is Henry is being just plain stupid.
#41
Originally Posted by wendell borror
I don't think R&D is the problem, thier building enough redesigned rangers all over the world from Austraila to S.Africa, Thailand to Europe. There must be some other under lying reason besides emissions. I'm not buying that there's no market for the compact p/u anymore. India is fixing to import a compact p/u to the U.S, a sturdy little truck that will come in 2 wheel or 4 wheel drive, single, xtra or crewcab and sell for a decent price. A bare bones rugged compact p/u for a good price, what a concept and all versions will be powered by a 4 cylinder diesel, auto or manual trans. Lets see how well this little truck does, so we can see just how silly ford is at this point in thier self destruction.
Last edited by NumberDummy; 08-04-2007 at 07:15 PM.
#43
#44
#45
I just recently took my Ranger in for warranty work. While there 10+ Rangers came in for oil changes and one other for repair with-in the 15 minutes it took to the do the paperwork. Since mine has a contractor style topper it got alot of looks from the ones that own older models. People love Rangers unfortunately they don't wear out.