1983 - 2012 Ranger & B-Series All Ford Ranger and Mazda B-Series models

Re-birth of the Ford Ranger

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  #31  
Old 08-04-2007, 09:08 AM
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Actually, a leak out of Detroit awhile back, had the 09 redesigned ranger with a V-8 option. I still believe we may see a new ranger/F-100 in the future, it's hard to believe there is no market for a compact p/u with gas at 3.00 a gallon. Every other vehicle on the road around here is a ranger, just doesn't make sense.
 
  #32  
Old 08-04-2007, 10:02 AM
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Originally Posted by wendell borror
...it's hard to believe there is no market for a compact p/u with gas at 3.00 a gallon. Every other vehicle on the road around here is a ranger, just doesn't make sense.
That is my point exactly.

Who on the Board of Directors at Ford made the decision to let the Ranger (more specifically, the small pickup truck platform) go by the wayside? The decision doesn't make any sense to me at all.

Ford would try to have us believe that for several years now it has experienced a consistent decline in Ranger sales, which must be due to a decline in market demand for a small pickup truck. WRONG!

What Ford should really be saying is: we virtually ignored the Ranger for the last 10 years. No re-design, no true upgrades, no money budgeted to advertising, nothing. As a consequence, we are losing prospective customers on a daily basis to the likes of Chevy and Toyota.
 
  #33  
Old 08-04-2007, 10:05 AM
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call ford up and b***h at them...really if they found out what the consumers want wouldnt they atleast think about changing their mind???
 
  #34  
Old 08-04-2007, 11:43 AM
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That saved the mustang in the early 90's, people started writing letters to save the mustang after it was rumored ford was going to drop it because of slow sales. We now have the best stang since 1970. Lets keep our gas guzzling F-150 and super duty and drop the gas sipping ranger cause there's no market for it with gas at 3 bucks a gallon, "yeah", that makes since. A redesign and crewcab would put ranger right back on top, why won't ford do it, have they lost thier minds??????
 
  #35  
Old 08-04-2007, 11:48 AM
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I think it would be great if ford started selling the south american version here...Ford should redesign the ranger make it more off-road friendly like the tacoma and squeez more power out of the 4.0 or option a V8. But if Ford does drop the ranger i am keeping mine as long as i can!
 
  #36  
Old 08-04-2007, 03:26 PM
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Whats so off-road friendly about a taco, I wheel with them all the time. They do no better if as good as my ranger or any other off-road truck that wheel with us. Believe it or not, they even break and get stuck once in awhile, maybe toyota isn't hand built by God after all. I don't think God would create something that ugly, only man hee hee !!!!
 
  #37  
Old 08-04-2007, 03:39 PM
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Originally Posted by Rockledge
What Ford should really be saying is: we virtually ignored the Ranger for the last 10 years. No re-design, no true upgrades, no money budgeted to advertising, nothing. As a consequence, we are losing prospective customers on a daily basis to the likes of Chevy and Toyota.
When you get right down to it, Ford has ignored the Ranger since 1983. Over the years, only minor changes have been made. Ford is closing the Twin Cities assembly plant, and when it closes, it's the last of the Ranger.

Why doesn't Ford bring in the versions from Mexico? A better question is why didn't they design it for the US market? The trucks sold in Mexico will not meet US Government safety standards, and EPA regulations. Take a good look at one. No emissions equipment, zero safety features. The air in Mexico City is the worst in the world. Why? Because Mexico has no air quality management. Mexico also has no laws governing safety of vehicles, nada. It would cost Ford millions to bring the truck here, because everything emissions and safety related would have to be added to meet the stringent US laws. What they shoulda done is designed it for the US market, and then made changes for export. Ford did the same thing with the Crown Vic. I looked at a Mexican CV in the late 1990's. It looked like a 1955 Ford under the hood. No airbags, no computer, zero emissions stuff, it was carbed, and...it didn't even have a heater!
 

Last edited by NumberDummy; 08-04-2007 at 03:56 PM.
  #38  
Old 08-04-2007, 04:15 PM
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I don't think R&D is the problem, thier building enough redesigned rangers all over the world from Austraila to S.Africa, Thailand to Europe. There must be some other under lying reason besides emissions. I'm not buying that there's no market for the compact p/u anymore. India is fixing to import a compact p/u to the U.S, a sturdy little truck that will come in 2 wheel or 4 wheel drive, single, xtra or crewcab and sell for a decent price. A bare bones rugged compact p/u for a good price, what a concept and all versions will be powered by a 4 cylinder diesel, auto or manual trans. Lets see how well this little truck does, so we can see just how silly ford is at this point in thier self destruction.
 
  #39  
Old 08-04-2007, 04:44 PM
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Geez, won't there always be a market for a simple, tough small pick-up? I don't understand it. Instead of seeing the declining sales as a reason to bail on it, Ford should see the Ranger as an opportunity -- Ford has the only compact p/u left on the market. That has got to mean something. Doesn't it benefit Ford's CAFE numbers when they sell a 2.3L Ranger with 29mpg highway? Real truck people know the value of the Ranger. Ford just needs to know what it's got before it's gone.
 
  #40  
Old 08-04-2007, 04:53 PM
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CAFE does not apply to light trucks unfortunately. Maybe they can't build the thing in the USA because of labor costs and while there is demand its is not a high enough demand compared to other products with the plants Ford has left. Of course maybe we are all trying to think of rational reasons for what is going on when the bottom line is Henry is being just plain stupid.
 
  #41  
Old 08-04-2007, 07:11 PM
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Originally Posted by wendell borror
I don't think R&D is the problem, thier building enough redesigned rangers all over the world from Austraila to S.Africa, Thailand to Europe. There must be some other under lying reason besides emissions. I'm not buying that there's no market for the compact p/u anymore. India is fixing to import a compact p/u to the U.S, a sturdy little truck that will come in 2 wheel or 4 wheel drive, single, xtra or crewcab and sell for a decent price. A bare bones rugged compact p/u for a good price, what a concept and all versions will be powered by a 4 cylinder diesel, auto or manual trans. Lets see how well this little truck does, so we can see just how silly ford is at this point in thier self destruction.
Wendell, the trucks sold in Australia, Thailand, South Africa...etc. are NOT designed for the US market. To make them compatible with current US laws will cost millions of dollars. It's not just a case of installing the parts, the truck would have to be re-engineered, with many changes made. It will take years to make the money back, and if the truck doesn't sell well, Ford is left holding the bag. Want a comparison? >>> Jaguar <<< Despite BILLIONS of dollars spent, the car hasn't made one red cent for Ford since day one. Despite all the changes, sales are miniscule = less than 2,000 vehicles a month. Ford needs vehicles that will be a hit with the public, not another Jaguar.
 

Last edited by NumberDummy; 08-04-2007 at 07:15 PM.
  #42  
Old 08-05-2007, 07:18 AM
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The current ranger would be a hit with the public if they would throw on a crewcab, there's something just not right about all of this, there's something rotten in Denmark !!!!
 
  #43  
Old 08-05-2007, 07:54 PM
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maybe ford is coming out with a new small pick up and they aren't telling any1 about...but i doubt that so i dont kno whats going on its dumb of ford to get rid of the ranger
 
  #44  
Old 08-05-2007, 09:04 PM
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you can count another lost sale to toyota if they do this.

Give me a CC option or a four banger option in the 4x4, regular cab. Toyota offers one and toyota will get my money in 2010.
 
  #45  
Old 08-05-2007, 10:12 PM
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I just recently took my Ranger in for warranty work. While there 10+ Rangers came in for oil changes and one other for repair with-in the 15 minutes it took to the do the paperwork. Since mine has a contractor style topper it got alot of looks from the ones that own older models. People love Rangers unfortunately they don't wear out.
 


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