Formed in early 1970's, Rough Country Suspension Products was one of the founders of the off-road industry. Rough Country and their parent company Heckethorn Products have a storied history in the automotive aftermarket that includes inventing the first steering stabilizer for military Jeeps in the 1950s.

Today Rough Country is one of the fastest growing players in the off road market. This growth has been centered on quality suspension products and accessories designed for ease of installation and superior customer service.

Recognizing a need to be a complete supplier to the off road market Rough Country has strategically aligned it selves with some of the premier suspension accessory lines: Mickey Thompson Tires and Wheels, Interco Tires, Firestone Air Suspension Products, Mile Marker Winches, T-Max Winches, and Amp Research Power Steps. This has allowed Rough Country to offer retailers, jobbers, and consumer direct customers an opportunity purchase the products that the market is demanding from one group of well trained off-road enthusiastic sales associations.