Tacoma is outselling Ranger and Colorado combined.
How's that embarrassing, from the few people I know that have/had Colorado's none have been impressed over the long haul. And while I have a Ranger and its perfect for my needs, for a lot of people it has gotten to small and outdated.
When you ignore/neglect your product people will move on to products that offer what they want.
It's embarrassing because 10 years ago Ranger alone (or S-10) could easily outsell Tacoma.
I don't think it's embarrassing. They don't compete for the same market any longer. The Tacoma has grown and is now a in the same mid-sized market as the Dakota while the Ranger has remained a small truck. The Ranger is the only small truck left in the market as the rest have grown larger and gone mid-sized.
2004 XLT Regular Cab, Short Bed, 4X4 with 5.4 and 3.73.
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