Not good.

-13%

http://www.theautochannel.com/news/2...01/046187.html

On the bright side ...

F-Series 56,692
Silverado 49,436
Ram 31,503
Sierra 16,849
Tundra 14,200

 

UP TO DATE SALES

Ford F-Series
228,343 -13.7% YTD
April 2007: 56,692
April 2006: 64,749

Chevrolet Silverado
202,151 -0.4% YTD
April 2007: 49,436
April 2006: 57,709

Dodge Ram
122,816 +1.0% YTD
April 2007: 31,503
April 2006: 30,814

GMC Sierra
64,639 +2.3% YTD
April 2007: 16,849
April 2006: 17,179

Toyota Tacoma
61,099 +7.1% YTD
April 2007: 14,771
April 2006: 15,220

Toyota Tundra
43,386 +6.7% YTD
April 2007: 14,200
April 2006: 8,837

Chevrolet Colorado
26,857 -3.5% YTD
April 2007: 7,088
April 2006: 8,640

Ford Ranger
25,990 -17.4% YTD
April 2007: 7,499
April 2006: 9,070

Nissan Titan
23,769 -10.4% YTD
April 2007: 4,922
April 2006: 6,425

Nissan Frontier
22,440 -18.1% YTD
April 2007: 5,230
April 2006: 7,573

 

Tacoma is outselling Ranger and Colorado combined.

That's embarrassing.

 

How's that embarrassing, from the few people I know that have/had Colorado's none have been impressed over the long haul. And while I have a Ranger and its perfect for my needs, for a lot of people it has gotten to small and outdated.

When you ignore/neglect your product people will move on to products that offer what they want.

 

It's embarrassing because 10 years ago Ranger alone (or S-10) could easily outsell Tacoma.

 

Even a 4 year old ranger outsold a Nissan Titan.

 

Is there some invisible info posted here that I missed?

 

I don't think it's embarrassing. They don't compete for the same market any longer. The Tacoma has grown and is now a in the same mid-sized market as the Dakota while the Ranger has remained a small truck. The Ranger is the only small truck left in the market as the rest have grown larger and gone mid-sized.