Go Back   Ford Truck Enthusiasts Forums > General > Ford vs The Competition
Sign in using an external account
Register Forgot Password?


Ford vs The Competition Technical discussion and comparison ONLY. Trolls will not be tolerated.

Welcome to Ford-Trucks Forums!
Welcome to Ford-Trucks.com.

You are currently viewing our forums as a guest, which gives you limited access to view most discussions and access our other features. By joining our community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join the Ford-Trucks Forums community today!





 
Reply
 
LinkBack Thread Tools Search this Thread
  #1  
Old 02-06-2007, 08:26 AM
Red Star Red Star is offline
Posting Guru
 
Join Date: Jul 2005
Posts: 1,832
Red Star has a good reputation on FTE.Red Star has a good reputation on FTE.
Ford To Rebadge Five Hundred As Taurus

http://news.windingroad.com/marketin...red-as-taurus/
Reply With Quote
  #2  
Old 02-06-2007, 08:41 AM
SMIGGS's Avatar
SMIGGS SMIGGS is offline
Posting Guru
 
Join Date: Sep 2004
Posts: 2,452
SMIGGS has a great reputation on FTE.SMIGGS has a great reputation on FTE.SMIGGS has a great reputation on FTE.SMIGGS has a great reputation on FTE.
I wonder if sales will pick up just because of a name change. I didn't really know people bought a Taurus because of the name. I've never personally owned one.
__________________
Quote:
Originally Posted by BLK94F150 View Post
It's an internet forum, get used to it. It's like having a drunk conversation with every single person in the bar minus the "I love you man".
2000 Excursion Limited - 7.3 Diesel - Mine
2005 Freestar Sport - The wife's
Reply With Quote
  #3  
Old 02-06-2007, 09:00 AM
Red Star Red Star is offline
Posting Guru
 
Join Date: Jul 2005
Posts: 1,832
Red Star has a good reputation on FTE.Red Star has a good reputation on FTE.
I had '91 Taurus 3.0L for short time. It was junk, but engine would never die. Sold it to junkyard for $50.
Reply With Quote
  #4  
Old 02-06-2007, 09:20 AM
NumberDummy's Avatar
NumberDummy NumberDummy is offline
Ford Parts Specialist
 
Join Date: Nov 2006
Location: Hacienda Heights CA
Posts: 54,455
NumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputation
This was what Ford should have done originally. Taurus is a recognizable name. Who the heck remembers the 500 Galaxies from the 1970's?

Here's two bad examples of changing well established names on "restyled" cars. The Buick Lucerne replaced both the Park Avenue and Le Sabre. The last year those two were built, sales were over 300,000 units. The Lucerne is dying on the vine. Sales haven't even come close to half that 300,000 figure.

Oldsmobile rebadged the Cutlass as an Intrigue...sales went down the toilet. People walked into showrooms, took one look and walked out. They hadn't a clue to what an Intrigue was. Oldsmobile, the oldest (1897) American car, folded within four years.
__________________
Bill / Retired Ford Parts Manager / Part number research: 1928/2001 trucks & 1928/89 passenger cars.

2013 Escape FWD 2.0L Eco-Boost
Reply With Quote
  #5  
Old 02-06-2007, 09:31 AM
Red Star Red Star is offline
Posting Guru
 
Join Date: Jul 2005
Posts: 1,832
Red Star has a good reputation on FTE.Red Star has a good reputation on FTE.
Sometimes you gotta kill known model and replace it with something new. Take Escort for example. Escort was a recognizable name. But when people are looking for a small car, who still pays attention to Escort? Same thing with Chevy Cavalier.
Reply With Quote
  #6  
Old 02-06-2007, 09:39 AM
osbornk osbornk is offline
Postmaster
 
Join Date: Nov 2004
Location: Marion, VA
Posts: 2,511
osbornk is gaining momentum as a positive member of FTE.osbornk is gaining momentum as a positive member of FTE.
Quote:
Originally Posted by NumberDummy
This was what Ford should have done originally. Taurus is a recognizable name. Who the heck remembers the 500 Galaxies from the 1970's?

Here's two bad examples of changing well established names on "restyled" cars. The Buick Lucerne replaced both the Park Avenue and Le Sabre. The last year those two were built, sales were over 300,000 units. The Lucerne is dying on the vine. Sales haven't even come close to half that 300,000 figure.

Oldsmobile rebadged the Cutlass as an Intrigue...sales went down the toilet. People walked into showrooms, took one look and walked out. They hadn't a clue to what an Intrigue was. Oldsmobile, the oldest (1897) American car, folded within four years.
Bill, I think it might be a sign that we're old. I think the Asian brands started the naming by numbers thing trying to match the European models. Mercedes, BMW, Volvo, etc. have always named their cars by number and some of them made sense (The Volvo numbers broke down-the first number was the series, the second number was the number of cylinders and the third number was the number of doors). In earlier years, I always knew the Acura Legend was the largest Acura but now they use numbers and I have no idea what anything is. The Buick Park Avenue was the fanciest Buick after they killed the Roadmaster and now they don't really have a flagship car since they merged the high end and the middle (LeSabre)vehicles together as one.
__________________
2004 XLT Regular Cab, Short Bed, 4X4 with 5.4 and 3.73.
Reply With Quote
  #7  
Old 02-06-2007, 11:30 AM
greenham64 greenham64 is offline
Senior User
 
Join Date: Feb 2006
Posts: 109
greenham64 is starting off with a positive reputation.
Buick should just die anyways, I've been in several 2002-2006's and they are just junk. Cheap quality, comfy seats is about all they can brag about. I don't understand why GM hasn't killed them yet, they make cars very similar through other parts of the company.
Reply With Quote
  #8  
Old 02-06-2007, 03:00 PM
linkinluver07 linkinluver07 is offline
Senior User
 
Join Date: Oct 2006
Location: some where....Some place
Posts: 250
linkinluver07 is starting off with a positive reputation.
^^^^^the same reason why ford hasnt killed mercury. they will drastically lose loyal buyers. think about how many tc and gm owners would buy a vic?? probably slim to none. mercury would be a good brand if they would update the damn cars a little and stop making them so close to their ford counter-parts. the milan was a great start lets just hope they can continue
__________________
99' Ranger

WARNING: For all you "Foreign'' car lovers

Quote:
Originally Posted by lariat79sc
This is "FORD" truck enthusiasts. You fellas that want to defend asian crap, don't let the door hit you on the way out! Please turn over your keys to someone that still has some American Pride.

Last edited by linkinluver07; 02-06-2007 at 03:06 PM.
Reply With Quote
  #9  
Old 02-06-2007, 03:15 PM
seadoo seadoo is offline
Senior User
 
Join Date: Sep 2004
Location: Manassas Park, VA
Posts: 325
seadoo is starting off with a positive reputation.
Lets see, take a car that's not selling all that great, rename it a for a model that has just gone out of production and that Ford allowed to fall behind the competition, and that a vast majority of people think of mostly as a rental, county/city gov't fleet vehicle. Makes perfect sense to me.

I would like to think and hope this name change works but I have my doubts, time and most importantly sales figures will tell.
Reply With Quote
  #10  
Old 02-06-2007, 03:53 PM
Red Star Red Star is offline
Posting Guru
 
Join Date: Jul 2005
Posts: 1,832
Red Star has a good reputation on FTE.Red Star has a good reputation on FTE.
Looks like Mercury Sable will return too.

http://www.leftlanenews.com/2007/02/...ate-to-return/
Reply With Quote
  #11  
Old 02-06-2007, 05:21 PM
OSin86 OSin86 is offline
Posting Guru
 
Join Date: Dec 2002
Location: Racine county, WI
Posts: 1,283
OSin86 is starting off with a positive reputation.
I'm starting to think the "trunk monkey" is running Ford now. What a dumb idea.
__________________
Current Rides:
'98 Ford Explorer Sport, SOHC 4.0, 2WD
'05 Chevy Colorado Crew Cab, 3.5L I5, 4WD
'02 Honda 400ex ATV, 11 herbs and spices
'04 Honda Recon ATV, The wife's trail machine
Reply With Quote
  #12  
Old 02-06-2007, 05:29 PM
bf250's Avatar
bf250 bf250 is offline
Post Fiend
 
Join Date: Dec 2005
Posts: 6,110
bf250 is a splendid one to beholdbf250 is a splendid one to beholdbf250 is a splendid one to beholdbf250 is a splendid one to beholdbf250 is a splendid one to beholdbf250 is a splendid one to beholdbf250 is a splendid one to behold
remember, these are very highly educated people with high degrees running ford, so everything they do must be right.
__________________
current ride - 2003 explorer, 4x4, v8

ford trucks i have previously owned
1972 f250 1989 f250
1995 f350 2004 f250
2006 f250

will get a truck again!
Reply With Quote
  #13  
Old 02-06-2007, 06:07 PM
captain p4's Avatar
captain p4 captain p4 is offline
Post Fiend
 
Join Date: Jun 2004
Location: Joppa, Maryland
Posts: 8,147
captain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud ofcaptain p4 has much to be proud of
It makes some sense if you think about it. They couldn't name it Taurus when it first came out because they were still building the last gen (and it was never intended to replace it directly, but to slot right above it). Now that final year of production on the old Taurus has been completed they have the perfect opportunity to advertise this car as the "all new Ford Taurus" and then list its numerous safety and quality awards.

Currently, most people have no idea that the 500 even exists. The average consumer won't know that the '08 Ford Taurus is just a reskinned 500 with some other upgrades. To the average consumer this is just the next evolution of the Taurus... and it is quite a leap above the last gen Taurus.

It gives them a fresh advertising plate and all the years of Taurus to back it up.

In the end, it certainly isn't going go hurt anything and it might just be the thing that the 500 needs to take off with sales.
Reply With Quote
  #14  
Old 02-06-2007, 06:26 PM
NumberDummy's Avatar
NumberDummy NumberDummy is offline
Ford Parts Specialist
 
Join Date: Nov 2006
Location: Hacienda Heights CA
Posts: 54,455
NumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputationNumberDummy has a superb reputation
The Ford 500..not the Indy 500

How many remember the 1954 Lincoln Futura Dream Car? Most of y'all have seen it, as George Barris made a few changes and the Lincoln Futura was turned into the first Batmobile.

How many remember the Falcon Futura..the Fairmont Futura?

Futura was the name originally planned for the 500. There were to be two models, the standard Futura and the upscale Futura 500.

But guess what. Ford, after using the Futura nameplate off and on since 1954, stopped using the name after 1983.

Pep Boys then adopted the Futura name for a line of their tires.

When Ford approached Pep Boys seeking permission to use the Futura name for their new car, Pep Boys refused.

So, only the 500 portion of the name found its way into Ford's new front wheel drive sedan.

Someone goofed.
__________________
Bill / Retired Ford Parts Manager / Part number research: 1928/2001 trucks & 1928/89 passenger cars.

2013 Escape FWD 2.0L Eco-Boost

Last edited by NumberDummy; 02-06-2007 at 06:34 PM.
Reply With Quote
  #15  
Old 02-06-2007, 11:42 PM
Red Star Red Star is offline
Posting Guru
 
Join Date: Jul 2005
Posts: 1,832
Red Star has a good reputation on FTE.Red Star has a good reputation on FTE.
Taurus X
Click the image to open in full size.

Mercury Sable
Click the image to open in full size.
Reply With Quote
Old 02-06-2007, 11:42 PM
Reply

Go Back   Ford Truck Enthusiasts Forums > General > Ford vs The Competition

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Forum Jump



All times are GMT -5. The time now is 07:17 PM.


Powered by vBulletin® Version 3.7.5
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Advertising - Terms of Use - Privacy Statement - Jobs
This forum is owned and operated by Internet Brands, Inc., a Delaware corporation. It is not authorized or endorsed by the Ford Motor Company and is not affiliated with the Ford Motor Company or its related companies in any way. FordŽ is a registered trademark of the Ford Motor Company.

vbulletin Admin Backup