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DETROIT -- Toyota Motor Corp., which is looking to break into the competitive U.S. market for full-sized pickup trucks, on Wednesday, May 3, announced a two-year sponsorship deal for country music stars Brooks & Dunn.
I wonder if the sponsorship prohibits their playing "Days of Thunder"...
"That old Ford sure was fast on the draw..."
I also have to wonder how many Brooks and Dunn fans will buy a Toyota because of the sponsorship. I must say I don't understand this type of marketing.
Last edited by john112deere; 05-04-2006 at 10:44 AM.
i am sure there are the idiots out there that buy a car just based on what famous person sponsors it. why do those poeple care what someone else drives?
I wonder if the sponsorship prohibits their playing "Days of Thunder"...
"That old Ford sure was fast on the draw..."
I also have to wonder how many Brooks and Dunn fans will buy a Toyota because of the sponsorship. I must say I don't understand this type of marketing.
Hey let's face it.......Brooks and Dunn need to do something to get their names back out there. They aren't exactly Alan Jackson, you know. Alan Jackson and Ford trucks-that was a stellar matchup!
i am sure there are the idiots out there that buy a car just based on what famous person sponsors it. why do those poeple care what someone else drives?
It's more about added exposure then who is sponcering what.