GM "employee discount"
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GM "employee discount"
GM is offering the general public an "employee discount" for a month or something like that on most of their vehicles in light of slow sales.
Maybe I ought to suggest this to them: instead of an "employee discount", how about I buy a GM vehicle at normal pricing and get a '56 ford from them as a bonus? Sounds like a deal to me.
Maybe I ought to suggest this to them: instead of an "employee discount", how about I buy a GM vehicle at normal pricing and get a '56 ford from them as a bonus? Sounds like a deal to me.
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#12
Originally Posted by nogo73
Right now I get an employee discount on damiler/chrysler and gm why can't I get that with ford.
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Originally Posted by Tim Lamkin
Ford has never been very good with offering rebates or any discount on the SD's
I personally am not a fan of ANY rebates. You start discounting cars, you loose resale value IMMEDIATELY, despite the fact that some customers may have saved a couple of thousand dollars in thier purchase price, expect them to loose a similar amount in resale...
And the people that purchased at full price will cop the same resale drop. Not a good way to keep customers IMHO.
The car business isn't JUST about moving stock, it is about keeping the customer happy so they come back next time (and bring some people with them).
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Which takes me back to my original contention. This afternoon, a guy calls me from Denver on our Machine Silver, 6-spd, Z51 Corvette. All the guy wants is a price, so I give him that. Immediate response, "are you nuts, I can buy that car for $5K less all over the US!" "Well," sez I, "you can buy a Corvette for five grand less, but you can't buy that Corvette. There are exactly two other Corvettes in that color and equipment profile in the US, and you probably already know where they are. So lets talk about this."
In the conversation, I find out he's a first-time Corvette buyer. I also find out that the few domestic cars he's bought were purchased at deep discounts (what a surprise). He has, however, bought a number of high-end imports over the years, and pretty much paid sticker for all of them. His expectation was that, since a Corvette is a Chevy, he should be able to buy one for close to invoice- and he's been chasing all over the US trying to do just that. He's slowly finding out that not all domestic cars have to be sold at invoice...with rebates...to be desireable.
In the conversation, I find out he's a first-time Corvette buyer. I also find out that the few domestic cars he's bought were purchased at deep discounts (what a surprise). He has, however, bought a number of high-end imports over the years, and pretty much paid sticker for all of them. His expectation was that, since a Corvette is a Chevy, he should be able to buy one for close to invoice- and he's been chasing all over the US trying to do just that. He's slowly finding out that not all domestic cars have to be sold at invoice...with rebates...to be desireable.