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It says Ford Performance. I just put them in my XLT yesterday. Will post pics later. The only problem is that the weather tech floor mats partially cover them. On another site someone says the OEM mats will work. I'm going to check into those or trim my weather techs. What is nice is the Performance lettering is red and matches my Race Red truck.
I ordered them from local dealer. Can't remember exact price, but around $70 with a discount. You can order from Tasca or Fairway Ford a little cheaper I believe. Super cab and super crew sills are different. Mine is super crew. If you need the part numbers, let me know.