Whether you like it or not, the ad would give me pause if I was looking to buy a new truck. Friends of mine that include Ford, Chevy and Ram owners were shocked to view the comparison. If the ad is a lie, Ford can sue. If it's true, Ford's only recourse is to try to repair the damage to their reputation. Though I'm not in the practice of dropping concrete blocks in the bed of my truck, it's very possible that my tool box could inadvertently fall in. I don't think one should have to put a liner in the bed of a new truck to keep the corner of a dropped tool box from making a hole in it.
The only "solution" as I see it is for Ford to either make the bed thicker or find a way to reinforce it with a material compatible with aluminum. It will be interesting to see how this issue evolves.

 

The commercial won't hurt Ford. Ford F-Series sales is sky rocketing and Silverado is dying. If anything Chevy should focus on slowing down Ram sales and not Ford.

And all the Chevy commerical shows is how dumb a CHevy owner is... who has a truck they actually use and not have some sort of bed protection?

Josh

 

Ford keeps getting exposure in GM ads. I suspect that's fine with Ford. Nobody like the little skinny beardo in the Chevy commercials. Marketing to 20 somethings rarely works as they have very little buying power in most markets. Madsion Ave add campaigns don't play well to Middle America AKA fly over country. GM needs to hire a new add firm to better appeal to the people who actually buy and use their trucks. The George Strait, Bob Seager and Kid Rock adds played very well to that demagraphic. Skinny, hipster beardo? Not so much.

 

I decided to install a plastic liner in the bed of my truck and it was the best 400.00 I spent on this truck.

I have used it on several rubbish dump runs and the liner looks as good as new.

This truck is the best Ford truck that I have owned so far and I know that the Ford dealers here canʻt keep them on the lot.



The dumbest Chevy commercials are the car related ones, where they have to answer with emojis. Again, marketing to the 20 somethings out there.


Sales will steer the future of Ford design.

 

I have the factory plastic liner and it has held up remarkably well to steel, landscape rocks, atvs and more. I'm used to scratching them up fairly quickly and except for a good sized scrape from the 2" square tubing, it's perfect.

Josh

 

If I were Ford, i'd do nothing different in my advertising. Any move at this point would make Ford look like the bed really is weaker than the GM's.

 

You might want to check out year to date and monthly sales numbers. I think through May, GM was only about 10,000 behind with totals around a quarter million (combining Chevrolet and GMC - one and the same in my opinion).

Going with a Monday morning memory... Didn't bother to check the sales reports today but actual sales aren't far behind even with an older platform.

Decided to check year to date Ford F series is ahead by 15,000. BUT, total pickup sales by manufacturer is lead by GM.

 

Although Ford has been the top seller for 40 years or whatever, there have been many years the combined Chevy/GMC twins have beat them. Nothing new; a lot of it is based on what dealers there are in small towns.

So Ford's claim of "top seller" has prolly been false many years *if* you combine Chevy/GMC but it's just advertising once again. Ford and Chevy/GMC have sold a LOT of trucks is the bottom line and they are all cash cows for their mfrs.

George

 

Ford gaining, Chevy/GMC loosing.

Best-Selling Pickup Trucks: June 2016 - PickupTrucks.com News

 

Percentages are misleading all they show is a comparison to the previous year (Ford obviously had a slow month last year for some reason). I like pure sales numbers.

The link shows GM outsold Ford by 15,000 trucks last year (June 2015).

 

One year ago I was shopping for an F150 and couldn't find one. I think there was a shortage of frames at the time.

 

Yes. There was a frame shortage for a time after the initial switch to the aluminum body in 2015. At first it was specifically some of the frame sizes, and I think it took a whole year to work out the kinks in frame production.

 

Thanks for the link. Clearly the GM midsized twins are eating away at full size GM sales. I'll wager the Ranger will do that as well.

 

Watch the ad again and listen to the guy dropping the tool box. First with the Ford he says "Put your tool box up here" and then pushes it into the bed. With the Chevy he says "Then with the same empty tool box" and pushes it into the bed. Why does he say "empty" tool box with the Chevy?

 

I'm on board with a conspiracy ....the tool box did seem to drop with more force on the F150. Also noteworthy it hit in a dip between the ridges. All that aside even if it's 100% accurate it's pointless as a bed protector is simple and inexpensive.



Either one is cheap.