Ford Offering Generous Discounts on F-150s



We told you last week that now's a good time to be in the market for a new Ford F-150. Now, USA Today is saying the same thing.

Read the rest on the Ford-Trucks.com homepage. >>

 

How much off a '14 then

 

I'm eligible for about $6000 in discounts.

 

This is an excerpt from the autoblog link that the OP posted.

Meanwhile, sales over at General Motors and Ram are climbing - Chevrolet Silverado sales were up 18 percent year-on-year in June. Ford said its incentive spending on the F-150 is down overall this year, and its average transaction price of $44,100 remains the highest in the segment. Still, it will look forward to solid footing to take on rivals.

While I think it's great that Ford is realizing a hefty profit margin and hopefully the dealer is doing well too, it's not my motivation to make either of them excessively profitable on my deal. Writing a good deal that satisfies the dealer and the consumer is the thrill of the hunt. Ford gets it's money and lets the dealer worry about being profitable.

I was hoping to put my wife in a new F-150 when we replace the Expy but she doesn't want a truck to replace her truck. So, I guess I'm sitting out on this generation of F-150's.

 

And that's one major reason you won't see the manufacturers doing direct sales.

2014 Rebates suck. It looks like they are letting folks scared of the new ones pay for the old ones. $1750 cash, $1250 FMC, $500 for any that are "aged inventory (defined by ford and VIN specific), and then the only some customers qualify ones. No thanks.

 

Anyone attempt to buy via these incentives yet? If so what type of price quotes off of sticker are you receiving?

 

I'm in the process of shopping for a new F150 and the difference from dealer to dealer is substantial. I've been told from$3k in incentives at one dealer to over $5k at another, but nothing approaching $10K. The $5k one included stuff like military service, repeat customer and a couple of others that look like they come from the dealership and not Ford.

Still looking for the truck and packages I want. The dealerships I went to don't have a wide selection on their lots (mostly high end and very expensive), but have what I'm looking for in the pipeline so we'll see. I'm looking for an XL 4x4 with the 101A power equipment package and sports appearance package.

 

Anyone looking to buy needs to find out total cashback, incentive, rebates, etc. Then negotiate your price based on invoice amount, and ask to see the real invoice.

Invoice minus all rebates is a fair deal.
Invoice minus $500 minus rebates is a good deal.
Invoice minus $1000 minus rebates is a great deal.

X-plan is actually slightly higher than invoice, BTW.

I got a good deal, came to $9k below sticker. guess I bought two weeks too early.

 

As much as I would like to buy a new 2015, common sense tells me I need to save for rainy days and retirement, my 2012 has 37,000 miles on it and does what I need it to do!

 

2500 mile's on my platinum 5.0 and ZERO issue's Just a pleasure to drive Much better ride and quieter than my buddy's 15 Silverado (my opinion)

 

There's no doubt just about all of these trucks today are very impressive to drive. But when one sees an F-150 north of the $50K amount one has to wonder how many ought there can afford such a vehicle? I think Ford is making a mistake "high balling" these sticker prices. But maybe all of the auto entities are doing it today?

 

The price argument comes up every time someone hasn't gone car shopping for awhile. Base price of F150 before incentives is $25k. You can get a supercab 4wd trailer tow XL sport package with a 5.0 v8 sticker price under $40k Compare these numbers with small SUVs and cars and it's really just in line with inflation. You can also get all the extra bells and whistles cause you work hard and want nice things, but you can get a solid nice truck fairly cheap.

 

I have much respect for ya brother but now you sound like a salesmen. $40K ain't cheap no matter how inflation has gone.

But, i agree with you on the bells and whistles. If you want them, they are available.

 

I think $40K is cheap by inflation standards. Inflation will roughly double the dollars every 10-15 years. Knowing that I bought a basic Honda Accord in 1970 for $5K, I'd imagine that a basic truck in those days would have been about $8K.

Double that in 1985, and you get $16K.

Double that in 2000, and you get $32K.

Double that in 2015, and you get $64K.

But that was for a very basic truck in 1970. Standard cab. Standard box. Bench seats. 4x4? Maybe. Locking differential? Maybe. Air conditioning? Maybe.

Today, you're paying ~~ $45K for a crew cab, A/C, 4x4, Mix of buckets & bench (front/rear). Twin turbo. Increased towing capacity. Increased load capacity. Quiet as a tomb. Hardly an apples to apples comparison, but it's _WAY_ below the estimated 2015 ballpark of $64K.

 

$64K in 2015 is:

$46,182 in 2000,

$28,857 in 1985,

$10,405 in 1970

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