I bought an Engo 12,000lbs to use on my car hauler and off receivers. It's extreme overkill for moving vehicles onto the trailer. It comes in handy for dragging trees/whatever and the occasional stuck.
Side by side next to my brothers 12,000lbs HF Badlands it looks like some of the major parts are the same. The jeep guys claim the Engo is sealed up better, has better quality control, and holds up better but so far my brothers Badlands is working just fine.
The Engo has a lifetime warranty on the gears and one year on the electrical. I think you can get a 1-2 year warranty through HF on the Badlands.
I got a discount code from an off-road forum to get the Engo for about the same price I could have gotten the Badlands.
When I bought the Engo a great selling point was the available wireless remote, but you can get one for the Badlands now too.
I think it will last a long time if I can keep it from getting abused, but I don't kid myself about it being as well built as some of the older higher end winches we've had. It doesn't engage/disengage as smoothly and it's pretty slow.
For the money, and my use, I'd buy an Engo again but I'd go with the 9,000lbs version just to have less weight to move around.
Whatever you go with knowing the basics of recovery will help you get the most out of any winch, and can keep you from getting something, or somebody, hurt.