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I don't why these engineers are pounding their chest. Alike GM this truck does really nothing but show a new hood and maybe a rear bumper (with improved interiors however) then call it a newly designed truck. Say what?
IMHO if Ford goes ahead with the Atlas in its existing form it's Katy-bar-the-door for the truck manufacturers again. For the F-150 will be a no brainer. And Ford shareholders will once again be rewarded for owning its stock.
I was at the Chicago Auto show this AM and the Tundra looks fine. It's a good truck but there are NO engine nor fuel options such as diesel or maybe even CNG available. You got to be ahead of the curve to excel today and Toyota did nothing to achieve that with this truck. Ditto with GM.
I can't say because I'm a little leery of turbocharged engines if their reliable but at least Ford is blazing new trails in the power train truck world. The others are NOT.
It seems like the new fad is to keep making bedsides higher and windows smaller. At this rate in 15 years the 1/2 ton trucks will basically be an SUV with tiny port holes for windows.
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"The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." (Thomas Jefferson)
The biggest changes are cosmetic, and not breaking any new ground, just catching up with what's out today. At least the 2014 GM twins have all direct injection engines, even if they are the same displacement OHV engines.
__________________ 2013 Keystone Outback 33' Travel Trailer
2013 F-150 Max Tow Ecoboost Lariat
2011 Ford Fusion Sport
I think the 14 tundra looks better then the current truck. However the cab looks the same. And unless they at least strengthen the entire chassis of the truck, I can never see them as a viable competitor to the F 150. And no matter what they do with their truck I will always stick a ford truck.
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