I just posted this on another site but I thought I would copy it here.

"Just ordered a 2013 F-150, King Ranch, Eco-Boost, Kodiak Brown (not common on dealer lots), 4x4, 157" wb, KR luxury package, Max Tow, and other stuff. I don't have the exact numbers in front of me but I got it for about $500 below X-Plan price (after paying a slightly higher Doc Fee price instead of the max $100 X-plan doc fee).

I spected out the model and options I wanted, and emailed it to about 5 Phoenix area dealers - Fleet Managers. I received 4 replies back. One barely below sticker price, one midway between sticker and invoice and two very close to invoice. I chose the dealership that felt the most professional. Overall, a very clean, low stress method to purchase a vehicle. I have done this for about the last 4-5 family vehicles. Only downside is waiting a few weeks for delivery. Upside is getting exactly what you want, what options, colors, etc.

Don't know what the incentives or rebates will be until the truck arrives in late Febuary-early March. Not the best deal (those seem to be on leftover 2012 models) but a good deal and I got exactly what I want. Didn't even have to place a deposit down, just a hand shake. Fleet Manager I dealt with was Henry McGee, Bell Ford, Phoenix, AZ.

Good Luck! "

The internet and email are beautiful things...

 

I'm fortunate to have a local dealer that I trust... always $100 over invoice, and some added perks. But I *always* order. I'm not in a rush, no stress, and I get what I want and don't pay for things I don't.

 

I found out the Costco Auto program starts out at $600 BELOW invoice pricing! I will be using that when I get mine for sure!

 

I just looked up the numbers on Edmunds. Retail is $51,222, Invoice is $48,688. My price is $48,286. Buying $402 under Invoice (or whatever that may be). Pretty painless way to buy, and I got to pick the dealership.