hi,

Forgive my ignorance, but what is ecoBoost, is it marketing bulls**t or does it do something?

cheers

 

Turbocharged, direct injection gasoline engines. Not marketing BS.

2012 Ford F-150 | View F-150 Features | Ford.com

 

Thanks, I looked it up on wikipedia, apparently Mercedes used it in the 50's on the 300. It was supposed to have been invented in 1925.

So apart from adding a turbo, the term EcoBoost is nothing really special after all, just a marketing term meaning 50 year old technology updated with a turbo chucked in for the boost.

 

I'm sure the term ecoboost is a marketing thing but this engine is a beast pure and simple.

 

The term EcoBoost is a marketing name, kinda like Triton or DuraMax, etc... However, it's different than any other engine out on the road right now. It's a combination of direct injection, turbo charging, and small displacement.

 

Yup, different than every other Turbo, Direct Injection, Small Displacement engine out there. There are tons of engines just like it, from many manufacturers. It's not new technology, not by a long shot.

What makes the eco-boost special is its extremely aggressive marketing. I don't think I recall an engine ever being marketed so heavily besides when the new "Hemi" came out in 2002.

 

Yup, it's the marketing that makes the Ecoboost special not the fact it performs just as well if not better than any V8 gas engine out there and gets better gas mileage to boot.

 

and...? It's a great engine, but it's no different than just about every other turbocharged 6-cylidner engine that's been made since the mid 90s.

It's just that Ford had the courage to shove one into a truck and marketed it heavily so customers wouldn't be afraid of a turbo V6 in a truck.

 

Considering that my 5.8l F150 is rated at 222 hp and my Volvo 2.8l turbo is rated at 268 hp as standard it isn't hard to build a better performing engine.

The way they are being marketed you would think the EcoBoost was an enormous leap in technology. What a load of marketing ******

 

Agreed, not new. But, a 5800 LB 4x4 truck rated to tow 11,200 with a V-6 and achieving 22+ mpg's empty is.

 

Are there other direct injection engines available?

 

Tons of engines have direct injection,

 

Well, you dudes are living up to your names. Direct injection gasoline has become more common, but is fairly "new" as far as everyday types of vehicles. (vs. the high dollar 1950s Mercedes)

So, tell me, if you were in charge of a major automaker, and you had some "new" gee-whiz technology that you have developed and made reasonably affordable, certified it, tested, etc, and you were going to try to sell it to as many people as you could, what would YOU do?

"Hey folks, just another old idea we dug up and recycled. Same old POS as you always bought, nothing to see here really, so come on down and buy one of our over-hyped future junkers that really isn't much better than last year's model, but for thousands more...."

Would that be your pitch?

I take it neither of you is in marketing or sales.

Take your wet blankets and go have a picnic....

 

No one is saying that it is wrong to market it...It's good on Ford's part that they're taking advantage of it.

What is wrong is people thinking its some new and revolutionary technology.

 

What you guys forgot was that this engine has two turbochargers, which is a lot rarer than a single. Also a lot better because there is less (if any) turbo lag.