My dad has one on his Explorer, light weight, works great.
They even have down pressure so you can drive up to a building, drop the blade, it lifts the front of the truck a little, and you can make a clean scrape as you back up.
Other options are wings for a wider cut.
Dad does not use his for making money, just for his own driveway (and a neighbor or two )
Ive seen a lot of western plows around too, they have the V-plow options Western Snowplows