I bought my '12 FX4 Ecoboost, mostly loaded with nav,heated/cooled seats, moonroof,6.5 bed. side bed steps, stickered for $48K paid $38K before ttl. They took 10 K off msrp then gave me $28,500 for my 2008 F350 6.4 Lariat Diesel with 84K miles. I went to 6 dealerships before buying and almost gave up. I paid a total of $11K out of pocket after trade in including all taxes! Not bad for a brand new truck. This is in Houston,TX at Planet Ford.
My father bought an FX2 supercrew that looks almost identical to my FX4 but had much less options, really none and the 5.0 10 days later from the same dealership/salesman for 10K off msrp and only paid $27,500 before ttl.
Ours doesn't have:
$39,500 No trade-in. We drove over 200 miles round trip to Brennegan Ford in Sparta Wi, the service and salespeople were excellent. When we bought ours the average time a vehicle sat on their lot was 13 days, the dealership just up the road from us was averaging a couple months. After looking around online the dealer in Sparta was at least $5,000 cheaper for what we were looking for.