WITH BIG LEAD HEADING INTO FOURTH QUARTER, FORD F-150 LOOKS TO TOUCH DOWN AGAIN AS TOP TRUCK

One year after launch, the 2009 Ford F-150 is outselling competitors by a wide margin and is well on its way to being America’s best-selling truck for the 33rd consecutive year. The 2009 Ford F-150 builds on this legacy of leadership with unsurpassed fuel economy, towing confidence, safety and a host of technology and innovations.

SALES AND SHARE LEADERSHIP

  • Ford F-Series share for September is 40.6 percent, outselling the Chevrolet Silverado by more than 14,000 units and outselling the Silverado and GMC Sierra combined by more than 7,000 units; overall F-150 leads by more than 66,000 units vs. the industry
  •  Calendar year-to-date F-Series share of 35.6 percent is up almost 5 percentage points year over year
  • With those numbers in the books, Ford F-Series is three-quarters of the way to becoming America’s best-selling truck for the 33rd consecutive year and America’s best-selling vehicle for the 28th consecutive year

QUALITY

  • Winner of the J.D. Power and Associates IQS (Initial Quality Study) and APEAL (Automotive Performance, Execution and Layout) awards for Light-Duty Pickups
  • Consumer Reports "Recommended Buy"
  • Highest-quality F-150 ever, with the lowest TGW (Things Gone Wrong) and highest TGR (Things Gone Right) scores of all time as measured by the Global Quality Research System survey

CUSTOMER SATISFACTION

  • Customer Satisfaction for F-150 currently stands at 84 percent, up 7 percentage points over last year

AWARDS
Most honored pickup truck of 2009 with 25 major awards, including:

  • Motor Trend Truck of the Yearâ„¢
  • Named North American Truck of the Year at the 2009 North American International Auto Show (NAIAS)
  • Named "Truck of Texas" by the Texas Auto Writers Association (TAWA)

FUEL ECONOMY

  • The Ford F-150 line boasts improved fuel economy of 8 percent overall, including 12 percent on the 5.4-liter versions
  • Unsurpassed fuel economy in the light-duty pickup truck segment with EPA ratings of 15 mpg city and 21 mpg highway

SAFETY

  • America’s safest full-size pickup truck with 5-star frontal- and 5-star side-impact crash test ratings, the highest possible scores from the National Highway Traffic Safety Administration (NHTSA)
  • "Top Safety Pick" award from the Insurance Institute for Highway Safety (IIHS)
  • More standard safety content than any other pickup, including Safety Canopy® side-curtain air bag rollover protection system; new "K-bag," a front seat dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact; Trailer Sway Control and AdvanceTrac® with Roll Stability Controlâ„¢ (RSC)

CAPABILITY

  • Reinforced best-in-class position by achieving class-leading status with every cab ““ Regular, Super Cab and SuperCrew
  • Increased maximum towing capability to 11,300 pounds
  • Increased maximum payload capability to 3,030 pounds

VERSATILITY

  • SuperCrew increased by six inches and has flat-load floor
  • Best-in-class box access with tailgate step and side access step
  • Unsurpassed towing confidence with standard Trailer Sway Control and available Integrated Trailer Brake Controller

TECHNOLOGY/INNOVATION

  • SYNC: Industry-exclusive, voice-activated, hands-free, in-vehicle communications and entertainment system offers even more functionality for the 2009 model year with 911 Assist and Vehicle Health Report
  • SIRIUS Travel Linkâ„¢: When combined with voice-activated navigation provides users with a suite of data services, including real-time traffic, coast-to-coast weather conditions and fuel price information for more than 120,000 gas stations
  • SIRIUS Satellite Radio: Broadcasts over 130 digital-quality channels, including 69 channels of 100 percent commercial-free music, plus exclusive channels of sports, news, talk, entertainment, traffic, weather and data
  • Ford Work Solutions: A suite of industry-first features and technological tools that provide the connectivity, flexibility and security to conduct business right from the cab
  • EasyFuel®: This capless fuel filler is a North American industry-exclusive feature that uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap
  • Tailgate Step: This industry-first feature allows customers easier access to pickup beds with a simple-to-use step that stores neatly into the tailgate
  • Trailer Sway Control: Detects sway and applies engine and braking countermeasures to stabilize the vehicle-trailer unit
  • Trailer Brake Control: A system that can, during a sway event, apply brakes to the trailer to help stabilize it

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