SOUNDBITES: 2011 LINCOLN MKX

SOUNDBITES: 2011 LINCOLN MKX

New, industry-exclusive technologies and engaging design featuring world-class craftsmanship and materials further elevate the 2011 Lincoln MKX midsize luxury crossover. Elaine Bannon, Chief Name plate Engineer for the MKX says this vehicle has a lot of new styling proudly showing the new Lincoln DNA, both inside and out.

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Cut #1: "We’ve got a new hood, a new fender a new facia, grill and lamps, we have an all new wheel lineup side cladding, and in the rear end we have a new liftgate, facia, lamps applicay so that the Lincoln now is not only just refreshed, but coming into the Lincoln family" :18 sec.
  Bannon says the MKX is also new on the inside as well.
Cut #2: "The interior is all new, it has a new instrument panel, a new counsol , new door trim, seats, headliner, it’s new and we took advantage of that newness to basically upgrade the craftsmanship level, the use of materials and also provide a fantastic environment for the My Lincoln Touch experience" :24 sec.
  Which is an industry-first, powered by Lincoln SYNC. This replaces traditional vehicle buttons, knobs and gauges with clear, crisp KCD screens and five-way buttons like those found on cell phones and MP3 players. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch screen tap. Meanwhile, under the hood, Bannon says they worked on best in class, horsepower and torque, without compromising fuel economy.
Cut #3: "What we’ve ended up with is 305 horsepower, 280 ft.lbs of torque, which is best in class for our segment for V-6 competitors, and we’ve done that without compromising fuel because we are unsurpassed in this segment with 25 mpg on the highway front wheel drive." :15 sec.
  Bannon says it’s critical not to overlook the fact that you can get all that performance on regular fuel.
Cut #4: "You do not need to use premium fuel to get all those numbers, which is very important for our customers because we want to give them the "and" experience. Great fuel, and the best value fuel and great horsepower and torque." :15 sec.
  Power for the 2011 Lincoln MKX is supplied by the 3.7-liter Duratec V-6, which employs advanced technology and clever control strategies to increase horsepower and torque without compromising fuel economy.
Cut #5: "A Luxury Lincoln buyer does want a powerful confident driving experience, a connected driving experience, They want that and of course they want a great fuel economy. So that’s been a consistent message and we believe we’re delivering that, with the 3.7 liter TiVCT married to the six-speed transmission." :18 sec.
  The 2011 Lincoln MKX will be built at Oakville Assembly Plant; Ontario, Canada.

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