The Rock Talks Tools for Ford in New Ad

Ford truck owner Dwayne Johnson reminds drivers about using the right tools in new TV commercial.

Considering that The Rock is a fellow Ford truck enthusiast and one of our favorite movie action heroes, when he talks we tend to pay attention. Apparently, Ford thinks the same because the iconic car company, which last fall signed The Rock as a spokesman, features the superstar in its newest TV commercial. Ford recently premiered the ad on its Twitter page.

The Rock, aka Dwayne Johnson, famously owns his own coveted Ford F-150 Platinum Edition truck. So, last October, it was a no-brainer for Ford to sign the Hollywood superstar to be its pitchman for Ford’s new “Service Campaign.” The advertising campaign shines the spotlight on the expertise of the Blue Oval’s auto technicians, known as “Specialists.”

In the new ad, The Rock helps Ford hype the importance of using the right mechanic and “essential special service tools” when caring for its fleet of cars and trucks. The ad uses the star of the upcoming Fast 8 and Baywatch as a special guest pitchman to lure in viewers before Specialist “Gizmo” explains just how specific Ford mechanics are when working on their favorite brand of automobiles. For instance, when Gizmo needs a wrench for a 2015 F-150, he doesn’t just reach for any generic wrench but instead grabs one that was specifically made for the 2015 model of the F-150. Now, that’s perfection.

“Expertise, dedication…Gizmo’s your man,” declares The Rock at the end of the commercial. And Ford is our truck!

David Ciminelli

Los Angeles-based journalist David Ciminelli has covered everything from high-profile Lexus and Toyota reveals to reality TV show competitions focusing on custom automotive mods. He considers the "Droptops & Dirt" event in Malibu, “Luftgekühlt” and Sunset GT among his favorite automotive events to cover.

He has also interviewed artists like Megadeth and Jennifer Lopez, handled red carpet interviews at the MTV VMAs, and covered rock icons Rush getting a star on Hollywood Boulevard for media including The Hollywood Reporter, Daily Variety, Out Magazine, IN Los Angeles and more. His byline has also appeared in Billboard, Ad Week, Backstage and Art Voice.

Currently, David contributes to over a dozen automotive websites, including Ford Truck Enthusiasts, Club Lexus, Rennlist, Chevrolet Forum, Corvette Forum, Team Speed and Harley-Davidson Forums.