Question of the Week: Should Ford Bring Back the Ranger in the US?
It has been a few years now since Ford Motor Company ended production of the American Ford Ranger and while the Ranger name lives on in other markets, Ford fans here in the Good Ol’ USA are without a new small truck options.
Ford points out that the modern F-150 lineup offers better fuel economy than the Ranger so by their definition, there is no need for the smaller truck in the US.
The rationale is that if you can have an F-150 that offers better fuel economy while being roomier, more powerful and more capable in terms of towing, hauling and passenger space – who would want a Ranger?
Well, I’ve met plenty of people who have owned a Ranger in the past and while many of them have gone the F-150 route – many of them still wish that they could buy a new small truck. Some have turned to the import options while others have looked to General Motors, but they all lament the demise of the tough little Ranger.
The modern F-150 might be more efficient than the old Ranger, but imagine the integration of EcoBoost technology into a small Ford truck with an aluminum body – it would be incredible. However, Ford doesn’t see it that way and that is why there is no Ranger available in the US.
With all of that in mind, we come to our Question of the Week. Should Ford offer a Ranger – or some other truck in the US that is smaller than the F-150? Click here to head into the forum to tell us what you think!
Photo courtesy of 布魯斯 吳 via Flickr.