Purple Ice New and Improved Inside and Out

Purple Ice New and Improved Inside and Out

Porter, TX (October 11, 2010) ”“ Royal
Purple has released a new, more advanced formulation of their radiator coolant
additive Purple Ice. Purple Ice reduces engine heat by reducing the surface
tension of the radiator fluids for improved heat transfer. It helps prevent the
formation of scale deposits in the radiator and lubricates the water pump
seals. The new formula surpasses the old formula in corrosion and electrolysis
protection.

In temperature reduction testing and the ASTM D4340 Corrosion
Test, the new Purple Ice outperformed competitive products Redline Water
Wetter, Radiator Relief, Intraject Electrolysis Arrestor, Firefreeze Motormax,
CRC Tow Kool/Enginkool (same product under two different labels), ProBlend 40
Below, Prestone Super Anti-Rust, Bar’s Leaks Professional Cooling System
Treatment, Zerex Super Coolant, Schaefer Clean & Cool and Kwick Kool.

Another benefit of the newly formulated Purple Ice is that it provides
immediately pacifies the aluminum in the radiator. This means that it can be
used with straight water in aluminum radiators immediately with no risk or
concern of any adverse affects on the aluminum.

A
full dose of Purple Ice has also been concentrated to 12 ounces versus 16
ounces. The smaller bottle requires less plastic to manufacture which
reduces the impact on the environment. Regular Purple Ice users will notice
that the clear bottle has been replaced with the trademarked purple bottle and that
the product itself is no longer purple.  The purple dye that has
previously been used was purely for aesthetics. The new formulation is so
robust that it hampers UV stability of the dye. Royal Purple’s focus is on
performance over aesthetics.

Purple Ice should be used
in conjunction with antifreeze when recommended by the manufacturer and in
regions where freezing temperatures occur. Purple Ice is recommended for any
water/glycol pressurized cooling system, including those using the traditional
green (silicate based) or the newer extended life antifreezes. For more
information visit www.cooloerradiators.com.

About
Royal Purple

Royal
Purple manufactures synthetic products for numerous industrial and consumer
needs. For more information on Royal Purple or its products, contact Royal
Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, 
www.royalpurple.com

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