New 2009 Ford F150 and Toby Keith Offered as Sweepstakes Prize

DEARBORN, Mich., March 11, 2009 ““ Superstar Toby Keith is teaming up with America’s best-selling pickup ““ the new 2009 F150 ““ to offer fans an experience they will never forget: a rare opportunity to be one of Toby’s “roadies” for a weekend.

Toby Keith fans have until March 31, 2009 to enter the Built Ford Tough Biggest & Baddest Sweepstakes at www.BiggestAndBaddest.com for a chance to win the prize package, as well as a new 2009 Ford F150 truck. The winner and three guests will receive an all-expense paid trip to join Toby for one weekend on his 2009-2010 concert tour, riding in their own private tour bus which will caravan with Toby’s bus from show to show. They also will be granted All-Access Crew Member status, allowing them to get a rare, behind-the-scenes look at how Toby’s tour operates.

Anyone who registers for the contest will have access to special content and free downloads, including Built Ford Tough and Toby Keith ringtones, wallpaper and exclusive photos taken throughout the “Biggest and Baddest Tour.”

According to Kevin Schebil, manager, Ford Truck Communications, more than 60 percent of Ford F-Series customers listen to country music.

“Toby Keith is a third-generation truck man, and he’s number one in the country music arena,” Schebil said. “Our long-standing partnership with Toby puts us in a unique position to offer fans unbelievable experiences they will never forget.”

The alliance between Ford and Toby Keith allows both partners to connect with customers in a more personal way versus traditional marketing.

“Year after year, Ford helps take our concert to a new level, and this summer will be the biggest and best shows yet,” said Keith. “The winner will get a behind-the-scenes look at my tour and see how we do things on the road all while travelling in style on their own tour bus. It will be a once-in-a-lifetime experience.”

Schebil says many of the people who register for consumer promotions go on to request more information about F-Series trucks.

“The Built Ford Tough Biggest & Baddest Sweepstakes already has generated more than 40,000 handraisers for us,” he said. “Our partner promotions are just another way in which we continue to develop deeper and long lasting relationships with our truck customers.”

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