May 18, 1999 – All Ford Pickups to be Low Emission Vehicles
- Ford Motor Company leads industry again by
committing huge increase to vehicles meeting low emission standard.
Far in advance of any government regulation, with no
- Sweeping action to start with F-Series in
2000 Model Year. Pickup fleet average smog-forming emissions
will be substantially below today’s levels and many full-size
trucks will be below EPA proposed levels for
- Added to low emission SUVs and MPVs, Ford
will be putting two million LEV trucks on the road annually at
full production. Combined effect equivalent to eliminating
emissions from 350,000 full-size trucks.
- Ford committed publicly to take action without
regard to regulation when technology, affordability and volume
come together. Continues Ford’s "Cleaner, Safer, Sooner"
DEARBORN, Mich., May 17, 1999 – Ford Motor Company
announced today that all pickup trucks sold in the U.S. and Canada
will be Low Emission Vehicles (LEV), with the large majority
any U.S. emissions requirements by years.
"Last year, when we announced our LEV Sport
Utility initiative, we said that when the technology allowed,
the cost to the customer was affordable, and we could do it in
volume we would proceed with environmental actions without regard
to regulation or regulatory timetables," said Jacques Nasser,
president and chief executive officer. "We’ve publicly
ourselves to a strategy of ‘Cleaner, Safer, Sooner’ because it
is the right thing to do. There is a cost to the company for
doing this, but we are finding other efficiencies so that no cost
from this action is passed to the customer."
Beginning in the 2000 model year, all F-Series pickup
lines will meet the stringent standards set for the low emissions
classification. The special production, low-volume Lightning
and the Ranger compact pickup are planned as LEVs in the 2001
"This action is part of the difference between
genuine leadership and mere compliance when it comes to
"More and more, the marketplace will demand vehicles that
are truly clean. I intend for Ford Motor Company to set that
standard, not just meet it. Making all of our pickups LEV is
yet another step toward that goal, and it's consistent with our
commitment to provide consumers the broad range of products they
want in the most environmentally responsible way."
Ford produces more than 800,000 F-Series pickups
annually and about 360,000 Ranger compact pickups. While Rangers
are scheduled to be low emission vehicles by 2001 in accordance
with the National Low Emission Vehicle program, there is no
that full-size pickups meet LEV standards.
There is, however, a U.S. Environmental Protection
Agency proposal for more stringent standards that would be phased
in beginning in 2004. Ford’s product action for the 2000 model
year would take many of its full-size trucks below the
initial tailpipe levels in EPA’s proposal for the 2004 calendar
"Although our action is not prompted by recently
proposed new regulation, you could say it is a good faith deposit
toward our mutual goal with EPA for cleaner air," Nasser
said. "The environmental benefit from our commitment is
far larger than anything that’s been done in the industry."
Ford’s trucks that meet Low Emission Vehicle status
will emit anywhere from about 15 percent to over 50 percent fewer
smog-forming emissions than trucks that do not meet LEV. On a
total fleet average basis, Ford’s LEV trucks will be about one-third
cleaner than they are today.
Last year, Ford began production of low emission
sport utility vehicles and Windstar minivans and remains unmatched
by other automakers on that broad environmental commitment. Last
year’s announcement included Lincoln Navigator, Ford Expedition,
Mercury Mountaineer and Ford Explorer. The new Ford Excursion
and a new small sport utility also will be LEVs or better when
they go on sale.
SUV and Windstar production will equal about 1 million
units and, when joined with pickups, Ford will be putting two
million Low Emission Vehicle trucks on the road annually at full
production. The combined effect from the emissions actions that
Ford has taken on SUVs and will take with full-size pickups is
equivalent to eliminating emissions from 350,000 full-size pickups
on the road today.
Emissions actions are particularly challenging with
trucks because of the range of high- demand uses. However, Ford’s
industry-leading emissions control technology and catalyst research
have allowed Ford to make dramatic reductions in vehicle emissions,
and the company has consistently led the industry in
Taking trucks to LEV status will have no negative
effect on vehicle performance. Additionally, through advanced
emissions technology, Ford expects to meet or exceed future
emissionsPrequirements while maintaining or reducing the use of
In addition to the truck commitment and last year’s
announcement on SUVs and minivans, Ford also was one of the first
auto companies to opt into the federal government’s voluntary
NLEV program; offers 11 alternative fuel vehicle lines, more than
anyone in the industry; and has put more than 300,000 LEV vehicles
in service in California, in addition to the federal actions which
will put two million LEV trucks in service annually.