HIP-HOP SUPERSTAR NELLY SET TO FEATURE CUSTOMIZED 2011 MUSTANG AS PART OF NEW ALBUM ARTWORK
2011 DUB Edition Mustang 5.0, specially designed for Hip-Hop superstar Nelly
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- The 2011 Mustang GT is set to make its hip-hop debut alongside Grammy Award-winning artist Nelly as part of his upcoming album’s artwork
- DUB Magazine tricked-out a 2011 Mustang GT for Nelly that features a gloss black exterior paint job, flat black racing stripes and 22-inch Pirelli tires in the front and 24-inch tires in the rear
- The new Mustang GT continues Ford’s powertrain offensive with an all-new 5.0-liter V-8 engine, which uses advanced technology to deliver 412 horsepower and projected unsurpassed highway mileage of 25 mpg
DEARBORN, Mich., Jan. 12, 2010 – The 2011 Mustang 5.0-liter V-8 is set to make its hip-hop debut alongside Grammy Award-winning artist Nelly as part of his upcoming album’s artwork. The album, set to launch this spring, will feature a tricked-out 2011 Mustang GT customized by DUB Magazine.
The 35-year-old rapper, actor and mogul, who was most recently ranked third on Billboard Magazine’s “Artist of the Decade List,” says the Mustang is one of the hottest muscle cars ever to hit the streets.
“I don’t care where you grew up, everyone knows the Mustang. At some point, you’ve had a conversation about a Mustang – and it was probably one about you wanting to get behind the wheel of one,” says Nelly. “I’ve always loved the Mustang; the vehicle has power to the point where you can’t help but want to hit the pedal. And the newest one? More power, hotter style.”
Nelly’s tricked-out Mustang GT came to life after the artist caught a glimpse of the vehicle while inside the walls of Ford’s design studio a little more than a year ago as part of a partnership tied to the launch of the 2009 Ford Flex. Since then, Nelly has collaborated with Ford’s design team and DUB’s customization team to make the Mustang his own while still keeping the vehicle true to its muscle car roots.
Crystal Worthem, Ford’s Multicultural Marketing communications manager, says Nelly is an amazing partner for Ford: Nelly has an impressive history within the entertainment world, just as the Mustang has a strong history within the automotive world.
“Nelly is a true car guy, there’s no denying that. When Nelly expressed interest in wanting to partner with Ford on the all-new 2011 Ford Mustang GT, we knew it was a perfect fit,” said Worthem.
“The Mustang has such appeal within the urban market. Since it was launched, the vehicle has made appearances in several of the most popular urban films,” Worthem added. “This was just a great opportunity for Ford, and we’re excited that the Mustang GT is going to be a part of one of the most anticipated albums of 2010.”
The exterior of the vehicle features a custom gloss black paint job with flat black racing stripes and a Street Scenes body kit complete with custom 22- and 24-inch wheels and Pirelli tires. The vehicle also includes a billet grille, hood scoop, tinted taillights, angel eyes headlights and a Borla exhaust.
In addition, the interior is a complete suede and leather design with a custom JL Audio system that includes two 12-inch subwoofers, amps and speakers.
Nelly says he can’t wait to hit the streets in his 2011 Mustang GT.
“I’m itching to get behind the wheel of my Mustang and really take it out on the streets. This vehicle being a part of my album artwork is just a reflection of the direction and feel that the album has. To be able to partner with Ford again on another vehicle that is going to change the automotive game is exciting,” said Nelly.
2011 Ford Mustang GT
The 2011 Ford Mustang GT arrives with an all-new advanced 5.0-liter V-8 engine, developed by a passionate cadre of engineers who rallied around the common goal of delivering more than 400 horsepower.
The modern 5.0-liter four-valve Twin Independent Variable Camshaft Timing (Ti-VCT) V-8 engine in the new Mustang GT will deliver 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy is projected to be better than the previous model and unsurpassed in the segment.
The 412 horsepower and 390 ft.-lb. of torque delivered by the 2011 Mustang GT 5.0-liter V-8 represent significant increases versus 2010 model year output levels.
A Brembo brake package upgrade will be available for serious enthusiasts. This package includes 14-inch vented front discs from the GT500 Mustang, unique 19-inch alloy wheels and summer performance tires.
Added convenience content
For 2011, Mustang GT offers drivers several new convenience technologies, including:
- Standard message center
- Integrated blind spot mirrors
- MyKey™ programmable vehicle key
- Rear headrests
From the 5.0 fender badges to the new engine cover, Mustang GT honors and continues the proud heritage of its predecessors. The speedometer increases to 160 mph and the tachometer redline advances from 6,500 to 7,000 rpm.
Three vibrant new colors will be added for 2011 including Yellow Blaze Tri-Coat, Race Red and Ingot Silver.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.