FORD TRUCKS AND TOBY KEITH LAUNCH AMERICAN RIDE SWEEPSTAKES

FORD TRUCKS AND TOBY KEITH LAUNCH AMERICAN RIDE SWEEPSTAKES


2011 Super Duty F-350 doubles as a karaoke stage as part of Toby Keith’s American Ride Tour this summer. Ford Trucks and Toby Keith are launching a sweepstakes to give away an F-Series truck and a weekend on the road with Keith’s band.
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  • Ford Trucks and superstar Toby Keith are calling for entries in their American Ride Sweepstakes campaign to award one lucky winner an opportunity of a lifetime
  • One grand prize winner will be awarded a new 2011 Ford F-Series and a weekend on the road with Toby Keith complete with exclusive backstage access and use of their own tour bus
  • Consumers are encouraged to register at www.FordAmericanRide.com

DEARBORN, Mich., June 28, 2010 – Ford Trucks and singer Toby Keith are looking to give one winner the ride of a lifetime. The Built Ford Tough American Ride Sweepstakes will award at random a new 2011 Ford F-Series and a weekend on tour with Toby himself.

The winner and three friends will experience life on the road with Toby Keith; complete with their own tour bus and backstage access.

“Once again, Ford Trucks is bringing our shows to a whole new level this summer and we want you to know what it’s like to be on the road with us.  We are going to rock your world and give you a weekend you will never forget,” said Toby Keith.

The registration period is now open at www.FordAmericanRide.com where consumers will have a chance to submit entries until March 31, 2011.   

“We are proud to once again partner with Toby Keith on his American Ride Tour and to have the opportunity to award one lucky winner the chance of a lifetime that only Ford Trucks and Toby Keith can offer,” said Kevin Schebil, Ford Motor Company.  “We are looking forward to giving one lucky person the experience of being on tour with Toby Keith and keys to the ultimate American Ride – a Ford F-Series.”

The campaign is in conjunction with Toby Keith’s nationwide concert tour, Toby Keith’s American Ride Tour presented by Ford F-Series.  The tour began June 19 in Holmdel, NJ, with stops in Boston, Chicago, Dallas, Washington DC, Philadelphia and many more.  Keith will be joined on the American Ride Tour by hit-maker Trace Adkins. 

During the American Ride Tour, fans can experience one of the summer’s hottest tailgate parties with the American Ride Karaoke Truck. Built on the all-new 2011 Ford Super Duty, this eye-catching display allows fans to sing their favorite Toby Keith song on a professional sound system from the bed of the truck. Fans are eligible to win Ford and Toby Keith giveaways and can also register for the Built Ford Tough American Ride Sweepstakes at the display.

For more information on Toby Keith’s American Ride Tour and a complete tour schedule, visit: www.tobykeith.com.

About Toby Keith
Toby Keith has been among the top musical performers in any genre throughout this past decade, and is ranked among the top selling artists in all-genres at #3 on Billboard’s Top 200 Artists of the Decade.  He was also named Billboard’s #1 Country Artist of the Decade and #1 Country Songwriter of the Decade, and was honored by Nashville Songwriters Assn. International (NSAI), which awarded him its prestigious Songwriter/Artist of the Decade Award.  He is a three-time BMI Country Artist/Songwriter of the Year with his catalog generating more than 65 million performances.  Keith’s business empire is as expansive as his hit making ability, encompassing restaurants and movies.  In 2009, his 16th studio album, American Ride, debuted at the top of the Country Albums chart.  The title track and the second single from the album, "Cryin’ For Me (Wayman’s Song)," landed Keith two more consecutive No. 1 singles, the 27th and 28th chart toppers of his career.  His previous album, the critically acclaimed That Don’t Make Me A Bad Guy, also boasts back-to-back No. 1 hits "She Never Cried In Front Of Me" and "God Love Her."  In the past decade alone, his singles have spent more than a year at No. 1 on the charts.  And his tours continue to be among the top-drawing concerts in the world of entertainment. In 2009, Keith’s U.S. America’s Toughest Tour played to more than a million people, marking the ninth consecutive year the hard-touring artist crossed the impressive million ticket threshold. Overseas, Keith embarked on his first European tour in November where he sold-out a two-week run that included nine shows in six countries, and he performed in Norway at the 16th annual Nobel Peace Prize concert.  This June, he kicked off his Ford Trucks sponsored American Ride Tour that will take him across the US throughout the summer, and he released "Trailerhood" which is the lead single from his upcoming October studio release and is flying up the charts.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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