Ford Introduces FX2 F-150

The FX2 features a dark billet grille, a sporty, deep front valance, monochromatic paint and unique 18-inch wheels.

F-Series customers know exactly what they want, and they aren’t shy about letting Ford know.

The 2007 Ford F-150 FX2 is an example of how connected Ford is to its customer base because it is
being offered as a result of customer demand for the popular FX package on a two-wheel-drive truck.
It also continues Ford’s tradition of offering more models, more cab options and more box
configurations than any other truck line in North America.

Ford introduced the current F-150 FX4 in the 2004 model year as a specialized truck for the off-road
enthusiast seeking rugged 4×4 features, such as shift on the fly and skid plates, and unique styling cues.
The new F-150 FX2 carries on the tradition of targeting key customer groups, offering a sport truck aimed at customers looking for a more stylish appearance without the need for 4WD.

“The FX2 is a very different approach for F-150,” says Raj Sarkar, assistant marketing manager for F-150. “It looks aggressive both because of its design and its stance. Younger customers are more image conscious, and this truck makes a style statement.”

The FX2 features a dark billet grille, clear headlamps with platinum bezels and a sporty, deep front valance. The monochromatic paint scheme adds body color to exterior components such as the bumper fascias, side mirror caps and door handles. Unique 18-inch wheels and a chrome exhaust tip complete the exterior package.

The interior features black captain’s chairs with red stitching, in cloth or leather, and a flow-through center console with a floor shifter.

Best of all, the FX2 delivers the style that today’s truck buyer is looking for without compromising on the F-150’s rugged and dependable qualities.

The Ford F-150 FX2 is a sample of the bold, new offerings coming this fall.

“We keep a close watch on the market and look for trends,” says Sarkar. “We work hard to predict the needs of the consumer and be responsive to those needs.

Return to Newsletter

Comments ()