Ford EcoBoost Engines: Conserving Fuel, Adding Sales, Attracting New Customers

The EcoBoost engine family isn’t just giving some Ford vehicles a bump in fuel economy. The engines also are giving Ford sales a boost by attracting customers who had not previously considered a Ford brand product.

“EcoBoost is like having your cake and eating it, too,” said Derrick Kuzak, Ford group vice president for Global Product Development. “The unmatched combination of responsive power with responsible fuel efficiency is attracting new customers to Ford showrooms.”

EcoBoost Pickup Sales

Demand for the EcoBoost engine in the F-150 has increased each month since launch. One in every four Ford F-150 pickups sold during March was powered by a 3.5-liter EcoBoost V6. In April, EcoBoost F-150 sales are running at about 35 percent. In the F-150, the EcoBoost engine with its 365 horsepower and 420 lb-ft of torque provides best-in-class towing capability of 11,300 lbs combined with up to 20 percent fuel economy savings. The 2011 F-150 EcoBoost carries an EPA rating of 16 mpg in the city and 22 mpg on the highway, making it the best combination of capability and efficiency among light duty full-sized pickups.

In addition, incoming F-150 orders reflect strong customer demand ““ currently running at over 40 percent mix ““ for the EcoBoost engine option.

Later this year, the first North American four-cylinder EcoBoost engine, a 237-horsepower 2.0-liter, will make its debut in the Explorer SUV and Edge CUV. Next year, the 2.0-liter EcoBoost engine will be available in the high-performance Focus ST. Ford is currently rolling out EcoBoost engines globally. EcoBoost is available in Europe for Mondeo, Galaxy, S-MAX and C-MAX, for example, and has just launched in Australia in Mondeo.

EcoBoost engines are fundamental to the Ford strategy of providing technologically advanced, high-output, smaller-displacement powertrains that deliver exceptional fuel economy and uncompromised performance for millions of drivers around the world. By 2013, Ford plans to produce up to 1.5 million EcoBoost engines globally in a wide variety of vehicles from small cars to trucks.

Gasoline Direct Injection

A key contributor to EcoBoost fuel efficiency is direct injection of gasoline. This system precisely delivers a fine mist of fuel directly into each cylinder for optimal performance, economy and emissions. Unlike port-fuel-injection (PFI) engines that spray fuel in the intake system, the direct-injection system puts the fuel exactly where it needs to be for combustion.

A high-pressure injector is positioned to the side of each cylinder, aiming the fuel directly into the cylinder adjacent to a high-intensity spark plug and alongside the intake and exhaust valves. Fuel is sprayed into the cylinders at pressures of up to 2,150 pounds per square inch (psi), which is about 35 times more intense than PFI injection.

A Powerful Choice

Ford EcoBoost engines made their North American debut with the completely reinvented 2010 Ford Taurus SHO. Turbocharged EcoBoost power was the linchpin in the reincarnation of this iconic sport sedan.

EcoBoost is fundamental to Ford’s objective to provide the horsepower and torque of larger, normally aspirated engines while delivering the uncompromised fuel efficiency of a smaller engine. Key elements to enable this balance of responsive power and fuel economy include gasoline direct injection and turbocharging. EcoBoost is a key pillar of Ford’s plan to deliver affordable fuel economy for millions of drivers, while providing an engaging and responsive dynamic driving experience.

Bullet Points

  • The Ford 3.5-liter EcoBoostâ„¢ V6 engine represents 35 percent of 2011
    F-150 pickup truck sales in April; incoming F-150 EcoBoost orders
    tracking at over 40 percent reflect strong consumer demand.
  • The Taurus SHO ““ featuring Ford EcoBoost power ““ enjoys the highest
    conquest rate in the large sedan segment, attracting new customers
    defecting from other brands.
  • EcoBoost engine availability is drawing new upscale customers to
    Ford brand showrooms, proving especially attractive to 35- to
    55-year-old males, a key segment less likely to shop Ford in recent past.
  • Ford just announced at the New York International Auto Show that the
    new 2013 Taurus will offer consumers two EcoBoost engines ““ the all-new
    2.0-liter four-cylinder and the award-winning 3.5-liter V6 for new
    Taurus SHO.

(Click here to join the conversation at Ford Truck Enthusiast’s EcoBoost Forum!)

Comments ()